The partnership combines a longtime authority in the luxury space with technology and design excellence with high-end retail.
Saks, a premier luxury ecommerce platform, and Lucid, a luxury electric vehicle company, have launched a multifaceted partnership across the Saks Fifth Avenue ecosystem.
This unprecedented partnership, which marks Saks’ first-ever collaboration with an electric vehicle company, will offer exclusive demo drive experiences of Lucid’s award-winning car, the Lucid Air, at select Saks Fifth Avenue store locations. Additional elements include a dedicated Lucid landing page, content on Saks-owned digital channels and an event in the new Saks Fifth Avenue West Coast flagship in Beverly Hills.
“We’re committed to utilizing the entirety of the Saks Fifth Avenue ecosystem to introduce our customers to the best in luxury,” said Marc Metrick, CEO of Saks. “As an iconic luxury brand and an authority in the luxury space, Saks has been able to partner with companies that we know are of interest to our customers and complement the luxury lifestyle. With Lucid, we’re providing our customers with new, unique offerings outside of our traditional assortment, and we’re excited for them to experience this innovative offering online and in our stores for the first time.”
“Our partnership with Saks, a longtime authority in the luxury space, blends our technology and design excellence with high-end retail in an incredible collaboration,” said Peter Rawlinson, CEO/CTO of Lucid. “The collaboration brings the Lucid brand directly to Saks clientele searching for fine craftsmanship and innovation that seamlessly blend into their lifestyle, such as can be found with the Lucid Air.”
The two companies made headlines in December 2023 when Saks showcased Lucid’s halo performance model, the Air Sapphire, at the Saks Fifth Avenue New York flagship. The Air Sapphire was lowered into The Vault, a floor dedicated to high fine jewelry and watches at the iconic Saks Fifth Avenue New York flagship, through the flagship’s Rem Koolhaas-designed atrium.
Lucid Demo Drives at Saks Fifth Avenue Stores
The Lucid Air is a state-of-the-art luxury car with a California-inspired design featuring luxurious full-size interior space and a mid-size exterior footprint. Lucid’s proprietary technology delivers the longest EPA-estimated range of any electric car currently on the market, alongside driver-oriented performance in a stylish car.
