Performance marketers are signaling the next big shift — in-housing, AI automation, and accountability are redefining how modern marketing gets done.

Smart Rewards lets retailers deliver instant, personalized loyalty and incentives at checkout, scaling across channels with speed and precision.

Yum elevates Taco Bell execs to guide international growth, blending U.S. menu innovation, tech, and marketing strategies across global markets.

OpenX launches automated discounts for agencies, enabling better media performance, transparent deals, and higher ROI across programmatic channels.

Marketers: adapt to the search-first consumer—AI summaries and onsite search now drive conversions. Use first-party search data to win and retain customers.

A Forrester study shows Sitecore XM Cloud delivers 371% ROI, 50% better conversions, and faster personalization through its AI-first SaaS platform.

Barcelona-based Remuner secures $6.5M to expand its AI-driven platform that automates sales compensation, boosting performance and retention.

Gill Capital teams up with Google Cloud to launch gen AI-powered search and chat assistants, making product discovery seamless for H&M shoppers in SEA.

Explore how AI-powered ads are turning digital shoppers into in-store buyers, boosting foot traffic, leads, and ROI for retailers in 2025.

Scott Brinker on if AI brings MarTech consolidation or deeper fragmentation, and what it means for leadership, innovation, and the new rules of marketing.