Context PR joins Brandi AI’s agency program to help brands measure, understand and improve how they appear in AI-generated answers across ChatGPT, Gemini, Claude and Perplexity.

Emberos proves “Share of Prompt” can forecast sales with 92% accuracy, showing AI visibility beats traditional tracking and may become the next big demand signal.

Adobe will acquire Semrush for $1.9B, uniting SEO + GEO to help brands stay visible across search, LLMs, and the web as AI reshapes how consumers discover content.

Europe’s new Digital Omnibus could end cookie fatigue, reshape AI data rights, and centralize enforcement—marking a seismic shift for the adtech industry.

From tailored deals to fraud detection, AI now powers every moment of Amazon’s Black Friday—turning chaos into a seamless, predictive shopping experience.

Generative AI is collapsing the shopper journey into one smart conversation. Here’s how brands can stay visible when discovery goes conversational.

Patchworks raises £5M to advance its retail iPaaS platform, boost AI automation, and expand globally, helping brands sync data and scale faster.

Copenhagen-based Noahs is transforming fuel stations and supermarkets into food destinations with modular smart kitchens and plug-and-play food tech systems.

Stockholm startup Epiminds raises $6.6M to launch Lucy, a multi-agent AI system that automates end-to-end marketing and empowers agency creativity.

Perplexity halts new ad partnerships to refine its AI search experience, shifting focus from ad scaling to a more thoughtful, user-first monetization model.