Through this collaboration, SMC will build AI-based tools for modern marketers and receive development support from Google Cloud as a strategic cloud and AI...

The integration helps automotive dealers simplify and automate the creation and submission of vehicle ad feeds Ansira Partners, Inc., an independent global marketing services and...

Walmart's $1.2 billion acquisition of Vibe.co expands its ad business as it competes with Amazon in connected TV.

HubSpot's Aja Frost on why the website is now the last stop on the buyer journey, what AI has done to paid media, and the tension of selling AI to marketers.

A new survey finds consumers are open to AI advertising but expect brands to prioritize trust, transparency, and context over aggressive targeting.

Dataline's chief executive argues that ad buyers have tolerated programmatic's opacity for too long, and that Trade Desk's new payment model won't fix it.

Smartly Synapse is the new intelligent orchestration and memory layer behind Smartly's AI agents, turning campaign signals into coordinated marketing action.

Lunio CEO Nick Morley on why click fraud is the wrong frame, how AI automates bad decisions faster, and who benefits from the industry's silence.

Organic traffic is falling not because websites are broken — but because buyers have already left for ChatGPT, Claude, and Gemini.

Fast Simon launches AI-powered personalization for Shopify brands, helping merchandisers boost conversions, engagement and revenue.