Sitecore has acquired Scrunch, adding AI search visibility and optimization tools to help brands improve their appearance in AI-generated answers.

HubSpot's AEO Sensor tracks real-time volatility across ChatGPT, Gemini, and Perplexity — as new data shows ChatGPT sent its lowest-ever traffic to businesses in April 2026.

As third-party cookies fade and privacy expectations rise, contextual advertising offers a durable alternative — reaching the right customer at the right moment without tracking them.

Typeform's new Growth Flow uses AI to transform every form submission into an automated customer workflow — from lead capture through conversion, in a single platform.

One in three emails never reaches the inbox. For marketers still relying on bulk tactics, the data is unambiguous: the old playbook is actively destroying returns.

Precision was the promise. Scale, privacy, and fragmentation are making it obsolete. The marketers who adapt first will define what comes next.

As AI becomes the gatekeeper of discovery and commerce, a new framework urges marketers to think beyond human audiences.

Thirty-seven percent of TV producers now use AI to identify stories to cover. For brands still pitching the old way, the window to catch up is closing fast.

For the first time, social media commands the largest share of digital advertising — and Meta is on course to surpass Google in ad revenue before the year is out.