IAB report reveals slow but satisfying AI adoption in media. Experts urge strategic planning to avoid falling behind competitors.

Infinite Reality bought Napster for $207M and plans to turn it into a metaverse music hub with virtual concerts, social features, and digital merchandise.

Amazon is testing AI-powered shopping and health assistants to enhance product discovery and medical guidance, expanding AI integration in e-commerce and healthcare.

Akeneo's latest release enhances product storytelling with AI, PX insights, dynamic data governance, and seamless syndication to over 500 channels.

Salesforce and Google deepen AI partnership, integrating Gemini with Agentforce to enhance autonomous agents, data access, and trust for enterprise AI innovation.

Klaviyo's new B2C CRM helps brands like Dollar Shave Club and Daily Harvest unify data, AI, and marketing for seamless, personalized customer experiences.

Coca-Cola launches Simply Pop, a fruit-forward prebiotic soda with gut health benefits, targeting Gen Z and millennials with a bold, experiential marketing push.

Marvia unveils Social Campaigns, the first solution for hyperlocal social media management, enabling brands to create and distribute targeted campaigns at scale.

Infobip partners with NTT to power NTT CPaaS, bringing advanced SMS, Voice, and omnichannel solutions to Japan for seamless business communication.

Stricter regulations, AI-driven creativity, and fractured social media landscapes. How brands can stay ahead in a rapidly evolving market.