As budgets tighten, marketers prioritize performance over brand safety, with fewer aligning with social causes or maintaining strict exclusion lists.

Scott Brinker and Frans Riemersma's 2025 MarTech report deep dive + expert views on AI, data, and the evolving landscape from Hightouch, GrowthLoop, SAS, Progress, MetaRouter, & MoEngage.

Lifesight launches a partner program to scale incrementality-based measurement, helping agencies drive smarter marketing ROI beyond clicks and MTA.

Lee Hammond explains why marketing’s future is composable, how to unify siloed data, and the frameworks CMOs need to drive real-time, privacy-first personalization.

AI reshapes news delivery. Learn how PR pros can optimize content for algorithms, not just editors, to ensure visibility in a personalized media landscape.

Roblox partners with Google to scale immersive ads via Ad Manager, offering brands new ways to engage Gen Z with 3D experiences.

ANA's Aquila reports progress on cross-media measurement, combining walled garden and TV data for deduplicated reach and frequency insights.

GrowthLoop launches a Compound Marketing Engine with agentic AI on a data cloud, accelerating cycles and boosting revenue, LTV, and ROI.

Comcast unveils Media360 for broadcasters and content owners to simplify video management across TV, OTT, and social, boost efficiency, and lower costs.

The TikTok ban scare highlights the risk of relying on social media. Build direct connections via email & own your customer relationships.