DoorDash buys Symbiosys for $175M to expand offsite ads and AI-powered tools, enhancing its retail media network for advertisers.

Amazon boosts Prime Video shopping with "Live signals" for advertisers. Gain insights on creators, optimize campaigns, and drive purchases from streaming content.

PepsiCo's beverage brands deepen ties with VaynerMedia for "always-on" social strategy, aiming for cultural relevance and faster content.

The creator economy shifts. Discover how authenticity, strategic platforms, and deep creator partnerships drive its $525B future—insights from industry leaders.

Metricool and Adobe Express join forces to streamline content creation, scheduling, and social media analytics—saving time and boosting performance insights.

Ex-Fortune 100 exec and TikTok creator Timm reveals how authenticity, human connection, and innovative platform strategy reshape brands and future marketing.

Publicis acquires Captiv8 for $150M, expanding its influencer reach and tech edge to drive social commerce and creator-led campaigns globally.

Inspired by a viral TikTok trend, Sprite + Tea blends soda with tea for a fresh twist. Two varieties are available in the U.S. and Canada through October.

MessageGears now offers native Databricks access, enabling real-time, cross-channel campaigns with no data syncing, copies, or latency.

Knorr's "Unlimited Time Menu" lets fans recreate McRib, Double Down and more at home using Knorr products—backed by Martha Stewart and Gen Z's dupe trend.