WARC’s 2026 outlook shows marketers navigating tariffs, shaky consumers, “crapification,” creator risks, and the rise of GEO as AI reshapes the fundamentals.

Over 200 brands adopt Experian’s syndicated audiences via AdRoll, boosting cross-channel precision and accelerating campaign performance across web and CTV.

Marketers: adapt to the search-first consumer—AI summaries and onsite search now drive conversions. Use first-party search data to win and retain customers.

Mobiquity launches CMOne, a fully agentic AI platform unifying content, ads, and engagement into one autonomous marketing command center.

Invoca integrates with Adobe Experience Platform, using AI to connect digital engagement with contact center conversations for complete buyer journeys & boosted revenue.

Coca-Cola launches Simply Pop, a fruit-forward prebiotic soda with gut health benefits, targeting Gen Z and millennials with a bold, experiential marketing push.

Amazon's 2024 holiday campaign blends heartwarming storytelling with tech-driven, immersive shopping experiences for a festive season to remember.

Martech market is saturated, leading to fewer net new deals. Vendors must focus on customer retention, innovation, partnerships, and customization to thrive in this "condiment phase" of the industry.

MNTN revolutionizes TV advertising with MNTN Matched! AI-powered platform delivers 6x website visits and 2x revenue.

Struggling to turn customer data into profits? Let's explore a 7-stage Customer Data Platform (CDP) maturity model to assess your data utilization and unlock...