Medialister streamlines sponsored content deals, speeding up media placements for brands and publishers with a marketplace that completes deals in 2 days.

Sprinklr and CreatorIQ have partnered to connect creator marketing data with enterprise social media systems, letting brands measure creator, paid, and organic performance in one place.

PepsiCo's beverage brands deepen ties with VaynerMedia for "always-on" social strategy, aiming for cultural relevance and faster content.

The new Zeta Media Engine, Powered by Snowflake, will enable seamless, data-driven, programmatic activation natively on Snowflake.

Pentaleap empowers RMNs to maximize onsite monetization with tools that help advertisers and retailers create and manage effective campaigns.

impact.com launches AI-powered partnership tools, creator storefronts and automation features to help brands scale growth and conversions.

A partnership between TransUnion and Actable shows AI performance improves by 10% when predictive models are built on stronger, richer data foundations.

Seasonal sales surges don’t mean your ads worked. INCRMNTAL shows why promo-day spikes mislead marketers—and why incrementality, not attribution, reveals real impact.

WARC’s 2026 outlook shows marketers navigating tariffs, shaky consumers, “crapification,” creator risks, and the rise of GEO as AI reshapes the fundamentals.

Over 200 brands adopt Experian’s syndicated audiences via AdRoll, boosting cross-channel precision and accelerating campaign performance across web and CTV.