A new SHOPLINE and Goodie Nation partnership aims to help diverse founders. The collaboration will provide mentorship, e-commerce tools, and a virtual demo day.
SHOPLINE, a leading global commerce Software-as-a-Service (SaaS) provider trusted by over 600,000 merchants worldwide, announced a strategic partnership with Goodie Nation, a national nonprofit social impact organization closing the Relationship Gap for diverse and purpose-driven founders. This collaboration is designed to unlock new opportunities for historically excluded entrepreneurs in the Consumer Electronics, CPG, and Home & Garden sectors through personalized mentorship, brand enablement, and SHOPLINE-powered programming.
Through the partnership, Goodie Nation will integrate SHOPLINE’s e-commerce infrastructure into its post-accelerator ecosystem, providing founders with technical support, go-to-market insights, and access to SHOPLINE’s all-in-one commerce tools. Program highlights include:
- Virtual e-commerce Demo Day powered by SHOPLINE at the end of the program, giving founders a platform to pitch to investors, partners, and customers.
- Monthly virtual roundtable series (through the end of 2025), co-hosted by SHOPLINE, bringing together founders, agency leaders, and SHOPLINE experts for strategic discussions around commerce growth and innovation.
Full access to SHOPLINE’s e-commerce platform, including tools for omnichannel marketing, analytics, and fulfillment. - Personalized business support such as mentorship, brand strategy, and technical enablement for participating founders.
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“Great ideas need more than funding—they need meaningful guidance and tailored support through mentorship, industry expertise, and additional resources,” said Christopher Yang, Co-president of SHOPLINE. “Our partnership with Goodie Nation enables us to deliver on both, while helping mission-driven founders build, launch, and scale with confidence in today’s buyer-first retail environment.”
Goodie Nation is a relationship accelerator that connects corporate partners directly to a curated pipeline of high-potential founders who are nearing or have achieved product-market fit. Unlike traditional, time-limited accelerator programs that often take equity, Goodie Nation provides sustained, high-accountability support – typically extending well beyond a company’s first year. With a proven track record leading grant-based founder initiatives alongside companies like Lenovo, Microsoft, and Intel, Goodie Nation brings that same expertise to support the emerging brands selected for this new program.
“SHOPLINE’s commitment to removing barriers for ambitious brands aligns perfectly with our model of sustained, high-accountability support,” said Joey Womack, Founder/CEO of Goodie Nation. “Together, we’re not just accelerating commerce—we’re accelerating equity, and helping a new generation of consumer innovators thrive.”
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In addition to joint programming, SHOPLINE will also serve as a sponsor for two of Goodie Nation’s major 2025 initiatives:
- Intentionally Good Summit Episode IV – the nonprofit’s annual flagship conference this fall
- TAP Forward 2025 Cohort – an accelerator program designed to support agency growth
This collaboration furthers SHOPLINE’s broader mission to enable and empower the next generation of diverse retail innovators, while increasing GMV and merchant success across North America and beyond.
