Sprinklr and Reddit Expand Partnership to Connect Enterprises

Sprinklr and Reddit Expand Partnership to Connect Enterprises

Reddit’s Ads API officially launches with Sprinklr as its first up-and-running partner. This partnership spans Reddit’s Data API and Advertising API ecosystems.

Sprinklr, the unified customer experience management (Unified-CXM) platform for modern enterprises, and Reddit announced an expanded strategic partnership. The partnership spans Reddit’s Data API and Advertising API, now open with Sprinklr as the first official partner.

Sprinklr works with many of the largest brands in the world to bring together teams, tools, and data for every customer-facing team on one unified platform. Deep partnerships with social and digital channels help Sprinklr customers monitor and understand brand-relevant conversations, optimize brand content for maximum reach and engagement, and tailor advertising for maximum effectiveness and ROI.

“Reddit’s differentiated approach to interest-based communities allows for contextually rich engagement and a different advertising approach. This is a compelling formula for Sprinklr enterprise customers and especially important as the privacy landscape continues to evolve,” said Sprinklr VP of Global Partnerships Jim Tomanchek“Sprinklr is the only platform offering enterprise brands a unified approach to manage every aspect of their brand on Reddit. This integration will help our enterprise customers integrate Reddit as a core pillar of their brand and marketing strategies.”

“It’s getting harder for businesses to drive growth – there are fewer new places to reach, understand, and meaningfully engage with audiences online,” said Reddit’s VP of Business Development, Jonathan Flesher. “We’re excited to partner with Sprinklr because we know the deep value of Reddit’s contextually rich discussions as a means for businesses to learn what people think, spot trends, test ideas, and participate in informed discussions. Our partnership with Sprinklr will connect their customers to the most relevant, engaged, and real conversations on the internet and set them up for success.”

Sprinklr and Reddit Data API Integration

The Reddit Data API provides Sprinklr customers direct access to near real-time public conversations on Reddit. This social listening partnership will show relevant Reddit posts and comments in Sprinklr’s interactive customer dashboard. By combining Sprinklr’s best-in-class analytics with Reddit’s unmatched archive of constantly updated human conversation, brands, and businesses can access enhanced feedback and sentiment, trends, and competitive insights to understand better their customers, brand reputation, and power business growth.

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Sprinklr and Reddit Advertising API Integration

As Reddit’s first advertising API partner, Sprinklr customers can access the full Reddit advertising suite and easily integrate Reddit into their enterprise advertising strategies and campaigns. Enhanced data and insights via the Sprinklr Data API integration can also help inform advertising strategies to reach intended audiences on Reddit.

Sprinklr is the only Reddit partner that allows brands to combine insights, organic content, and paid content on a unified platform.