customer relationship management (CRM)

Salesforce plans to acquire Contentful, adding a native content layer to Agentforce and Customer 360 to power AI-driven customer experiences.

HubSpot's AEO Sensor tracks real-time volatility across ChatGPT, Gemini, and Perplexity — as new data shows ChatGPT sent its lowest-ever traffic to businesses in April 2026.

Typeform's new Growth Flow uses AI to transform every form submission into an automated customer workflow — from lead capture through conversion, in a single platform.

Businesses across EMEA continue to invest in AI and CRM, yet customers remain on hold, repeat themselves, and leave dissatisfied. The issue lies not with the technology, but with the underlying systems supporting it.

Moving beyond generic LLMs, the CRM leader integrates "Answer Engine Optimization" and autonomous prospecting to combat a 27% drop in traditional search traffic.

Salesforce launches Agentforce Contact Center, unifying voice, digital channels, and CRM data — and taking direct aim at the fragmented contact center market.

SalientMG partners with Hivekind AI to help B2B startups turn early-stage accounts into sales-ready pipeline through strategy and agentic execution.

Salesforce acquires Informatica, unifying data, governance, and metadata to fuel safer, smarter, enterprise-scale AI agents across the Agentforce 360 platform.

Discover how behavioral data helps brands move beyond personalization to build genuine, trust-driven customer relationships in a digital-first world.

A new company, TrueLoyal, is born from the merger of Zinrelo and TINT. The AI-powered platform unifies loyalty, community, and data to boost retention.