The new Conversion API delivers higher visibility on ROI, connecting online activity to offline impact.
Nextdoor announced the launch of several new solutions to maximize...
This new partnership gives buyers more control over the CTV ad inventory buying process and publishers more revenue and transparency
PubMatic, an independent technology company...
Huawei’s mobile advertising ecosystem, Petal Ads, unveiled cutting-edge solutions for crafting effective digital campaigns at DMEXCO 2023.Â
Petal Ads hosted a masterclass and booth to...
Veritonic, the audio analytics and research platform, announced that clients can measure the performance of embedded or ‘baked-in’ audio ads via pixel-based brand lift...
The partnership will provide valuable viewability and IVT authentication to advertising clients
DoubleVerify, providers of a platform for digital media measurement, data, and analytics, has...
Fueled by InMobi's ID Graph, the gradient provides an adaptable playbook and visual roadmap for addressability and options that align with changing consumer behaviors.
InMobi,...
SabioTV leverages Sabio's award-winning, end-to-end CTV/OTT technology stack and enables content creators to capitalize on the creator economy through advanced insights and access to...
AdAdapted is now integrating its first-party, pre-shop intent data into The Mars Agency's commerce marketing technology platform Marilyn, helping brands drive stronger results for...
