VSBLTY enters definitive agreement to acquire Shelf Nine


Shelf Nine’s retail media network has over 4500 screens producing digital in-store advertising throughout the USA.

VSBLTY Groupe Technologies Corp., an AI software provider of security and retail analytics technology, announced that it has entered into a definitive purchase agreement to acquire Shelf Nine LLC, a provider of retail media networks.

In-store retail media networks are foundational to VSBLTY’s “Store as a Medium” model and include a collection of digital channels, including in-store interactive digital displays (strategically placed throughout the store), integrating loyalty apps, websites, etc. VSBLTY software enables these networks to deliver brands and retailers “first of its kind” computer vision driven data analytics about their customers.

“This acquisition firmly cements VSBLTY not only as a world-leading innovative software company, but as a leading-edge digital media company as well,” stated VSBLTY Cofounder & CEO Jay Hutton.

“Our media offering is unlike any other traditional “Out of Home” awareness product. Using our anonymous customer analytics software, we can not only confirm impressions, but we can state, who, when, where and for how long the advertisement was viewed. Media companies, advertisers, and retailers understand this powerful new “In Store Network” that is expected to outpace traditional radio, TV and Internet media spend. This acquisition, along with our Mexican, Brazilian and other in-store media opportunities will see media revenue become a large contributor to our bottom line in 2024 and beyond. This is transformative for all involved. Developing additional revenue streams and increased recurring revenue are key to our expansion plans.