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AI and Machine Learning in Marketing

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Snap Bets on Creator Subscriptions for Growth

MartechView Editors -
Snap launches paid creator subscriptions as user growth slows, seeking steadier revenue beyond advertising in a crowded market.
News

Qualtrics’ New CEO Bets on AI and Trust

MartechView Editors -
Jason Maynard begins his tenure as Qualtrics CEO, positioning AI and experience management as central to building trust in a shifting enterprise landscape.
News

Medallia Expands AI to Power Omnichannel CX

MartechView Editors -
Medallia unveils new generative AI tools at Experience ’26, adding conversational analytics, automated topic discovery and enhanced action planning.
News

Amplitude Unveils Autonomous AI Analytics Agents

MartechView Editors -
Amplitude launches AI agents that monitor products in real time, analyze user behavior and recommend actions as teams ship software faster than ever.
Martech

Autonomous AI Agents Move From Hype to Teammate

Lisa Sharapata -
Five principles for making autonomous AI agents accountable in digital marketing—clear guardrails, orchestration, real-time decisions, measurement and human leadership.
News

Typeform Adds AI Enrichment to Boost Lead Conversion

MartechView Editors -
Typeform’s Winter ’26 release introduces AI data enrichment and automation tools designed to help teams turn form responses into qualified leads faster.
News

Stravito Appoints Tina Cush as Marketing VP

MartechView Editors -
Stravito names Tina Cush as VP of Marketing to scale customer-led growth and expand its AI-powered Insights Intelligence platform globally.
News

Mozart AI Raises $6 Million to Rethink Music Creation

MartechView Editors -
London-based Mozart AI secures $6M to expand its AI-native music production platform, blending prompt-driven tools with full commercial rights for creators.
People

AI Isn’t Killing PR. Bad Measurement Is.

Khushbu Raval -
As AI reshapes communications, traditional PR faces a reckoning. Accountability, originality, and measurable impact—not spin—will decide who survives.
Featured Posts

Healthcare Marketing’s End of “Convenient Data”

Khushbu Raval -
Doceree’s Julius Ramirez on AI, privacy, partnerships, and why precision—not hype—will define the next era of healthcare marketing.
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