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AI and Machine Learning in Marketing

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Qualtrics Launches AI Tools to Close the CX Action Gap

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Qualtrics has announced new AI-powered CX capabilities at X4, helping organizations move from feedback collection to real-time action across every channel.
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Fast Simon Adds Real-Time Product Performance Insights

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Fast Simon's AI platform now tells merchandisers in real time which products are succeeding, overexposed, or underperforming — and what each decision is costing them.
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European Social Platform eYou Raises €300K to Fight Fake News

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European startup eYou has raised €300,000 in pre-seed funding to launch a social platform with built-in AI fact-checking and algorithm transparency, ahead of a May 2026 debut.
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Meta to Open Flagship Store on Fifth Avenue in New York

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Meta has signed a 10-year lease for a five-story building at 697 Fifth Avenue, marking the company's first flagship retail location in New York City.
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Contentsquare Adds AI Agent and LLM Analytics Tools

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Contentsquare is expanding its platform to track customer journeys across AI assistants, ChatGPT apps and LLM-driven traffic, giving brands visibility beyond traditional web analytics.
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Zevia Mocks AI to Sell Its All-Natural Soda

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Zevia's new "Real Soda for Real Humans" campaign uses AI anxiety as a marketing foil, continuing a strategy that ties artificial intelligence to artificial ingredients.
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Publicis Acquires AdgeAI to Predict Creative Performance

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Publicis Groupe has acquired AdgeAI, an AI-powered creative measurement platform, to give brands real-time insight into what content works and why — before they scale it.
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Talkdesk Unveils Tools to Manage AI and Human Agents Together

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Talkdesk launches its CXA Operations Center and enhanced analytics tools to help enterprises monitor, evaluate and govern AI agents alongside human workers.
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Auxia Hits 100 Billion AI Marketing Decisions

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Auxia's agentic AI platform now delivers 400 million autonomous marketing decisions daily, as Fortune 500 clients ditch rules-based systems for real-time personalization.
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APAC Consumers Lose Trust in AI-Generated Brand Content

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New Klaviyo research finds only 5% of APAC shoppers fully trust AI-generated brand content, as "AI slop" emerges as the top threat to consumer loyalty.
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