After 15 years of relentless expansion, the marketing technology landscape has hit a plateau. At MartechDay 2026, Scott Brinker and Frans Riemersma explained why the flat headline masks the industry's most significant structural shift in history.
Thirty-seven percent of TV producers now use AI to identify stories to cover. For brands still pitching the old way, the window to catch up is closing fast.
As AI-driven discovery reshapes how consumers find and evaluate products, cashback platform Minty is betting that purchase decisions now happen in chat.
As enterprises struggle to move AI from experiment to production, Appian is betting that process structure — not more powerful models — is the missing ingredient.
As AI agents become the new search engine, Adobe is betting that owning the discoverability layer — from traditional SEO to agentic search — is the next frontier in marketing.
As adtech fills up with one-off AI features, TripleLift is betting that connecting every part of the ad transaction beats optimizing any single piece of it.
Amanda Calder-McLaren brings nearly two decades of outdoor and apparel industry experience to a newly created role that unites brand storytelling with environmental and social impact work.
The partnership aims to stitch together AEON's retail, finance, and lifestyle data into a single intelligent system — so shoppers never have to start their journey over again.
