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AI and Machine Learning in Marketing

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Optimizely’s Opal University Draws 1,500 Sign-Ups

MartechView Editors -
Free certification program signals a turning point in how enterprise marketing teams are moving from AI experimentation to real-world, scalable adoption.
Martech

Clarity Is Marketing’s Most Valuable Asset

Jen Jones -
Why the next generation of marketing systems is helping teams turn information into action — and why the best leaders are reframing the AI conversation entirely.
News

Zultys Launches AI Receptionist and Real-Time Call Insights

MartechView Editors -
The business communications provider is rolling out transcription, sentiment analysis, and a 24/7 AI voice agent as part of its biggest platform update yet.
News

Revolut Launches AI Financial Assistant for UK Customers

MartechView Editors -
The tool, called AIR, lets Revolut's 13 million UK users manage spending, investments, and subscriptions through simple conversational prompts.
People

The Organizations That Survive Disruption Never Had to Recover From It

Khushbu Raval -
Giovanna B. Questioni has reshaped brands across three continents. Her message to leaders navigating disruption: the future belongs not to the fastest, but to the most coherent.
Adtech

SEO Is Not Dead. But It No Longer Works Alone.

Stamatis Astra -
In the zero-click era, ranking on Google is no longer enough. The question is whether AI will reference you at all.
News

Yuno Unveils AI Agent to Automate Payment Operations

MartechView Editors -
The financial infrastructure startup says its new tool can catch transaction failures and routing inefficiencies that human teams routinely miss — and fix them without waiting to be asked.
News

SurveyMonkey Can Now Text Your Customers for You

MartechView Editors -
A new SMS integration with Salesforce automates feedback collection at the moment it's most likely to land.
News

HubSpot Now Charges Only When Its AI Actually Works

MartechView Editors -
A new pricing model for two Breeze AI agents ties costs directly to results—a notable shift in how enterprise software charges for artificial intelligence.
News

Salesforce Pushes Slackbot to Be the Hub of Enterprise AI

MartechView Editors -
Salesforce unveiled new Slackbot features to make Slack the central interface for enterprise AI, including automated meeting notes, cross-app context, and reusable workflows.
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