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AI and Machine Learning in Marketing

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TELUS Digital, ElevenLabs Partner on Voice AI for CX

MartechView Editors -
TELUS Digital becomes a preferred implementation partner for ElevenAgents, bringing ElevenLabs' voice AI platform into enterprise customer experience.
News

SurveyMonkey Launches LaunchPad for Market Research

MartechView Editors -
SurveyMonkey's new LaunchPad offers pay-as-you-go market research solutions, helping teams test concepts and pricing in hours instead of months.
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RainFocus Updates Base Webinar to End Data Silos

MartechView Editors -
RainFocus has enhanced Base Webinar to push real-time attendee data into Salesforce, Marketo, Eloqua, and HubSpot the moment a session ends.
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DeepL Acquires Live Audio Startup Mixhalo

MartechView Editors -
DeepL has acquired San Francisco-based Mixhalo to add ultra-low-latency audio infrastructure for real-time translation of speech at large-scale live events.
News

Bloomreach Adds Sidekick Extension to Loomi for Shopify

MartechView Editors -
Bloomreach's new Sidekick extension lets Shopify merchants ask plain-language questions about search rankings directly within their admin panel.
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Salesforce to Acquire Fin for $3.6 Billion

MartechView Editors -
Salesforce will acquire Fin, formerly Intercom, for approximately $3.6 billion, adding its customer service AI agent technology to Agentforce.
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Fox to Acquire Roku in $22 Billion Streaming Deal

MartechView Editors -
Fox Corp. will acquire Roku for $160 per share, combining Fox's content and Tubi with Roku's connected TV platform and 100 million households.
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Bloomreach Joins Databricks as CustomerLake Partner

MartechView Editors -
Bloomreach is a launch partner for Databricks CustomerLake, connecting its Loomi marketing agent to unified, governed customer data for personalization.
CX

Payment Experience Is the Foundation of B2B Loyalty

Allen Bonde -
TreviPay's CMO Allen Bonde makes the case that payment experience is the most underutilised loyalty lever in B2B — and why marketers should own it.
News

Sinch Launches AI Tool to Track World Cup Manager Clichés

MartechView Editors -
Sinch's AI-powered Expected Cliché Tracker ranks all 48 World Cup managers by how often they reach for tired football phrases under pressure.
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