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Amplitude Web Experimentation: Faster, Smarter Marketing Tests

MartechView Editors -
New drag-and-drop, cohort targeting, and widgets in Amplitude Web Experimentation empower marketers to test faster and optimize with AI-driven insights.
Attribution

How Retailers Are Using AI in Marketing to Drive Store Visits and Offline Sales

Khushbu Raval -
Explore how AI-powered ads are turning digital shoppers into in-store buyers, boosting foot traffic, leads, and ROI for retailers in 2025.
Mobile and App Marketing

Unlocking Mobile Growth: Why Tracking Powers Partnerships

Katie Spurkeland -
As mobile commerce surges, brands must rethink tracking. Learn how to fix attribution gaps and unlock growth with SDKs, MMPs, and smarter partner strategies.
Martech

Blurring Boundaries: Why Marketers Need Unified Profiles

Joshua Johnson -
Work and life overlap, making unified identity profiles essential. Learn how Ideal Person Profiles help marketers deliver smarter, cross-channel engagement.
News

Lifesight Expands Partner Program for Smarter Attribution

MartechView Editors -
Lifesight launches a partner program to scale incrementality-based measurement, helping agencies drive smarter marketing ROI beyond clicks and MTA.
Attribution

Marketing Mix Modeling: A Shift to Data-Driven Insights

MartechView Editors -
Marketing leaders turn to Marketing Mix Modeling (MMM) for better ROI and strategy optimization, aided by genAI, to overcome challenges in digital attribution.
News

LinkedIn Enhances Ad Targeting and Attribution for Marketers

MartechView Editors -
LinkedIn updates its Conversions API & Revenue Attribution Report, enabling better ad targeting, CRM integration, and improved campaign performance.
News

Allant Group Adds Speedeon Data to Marketplace

MartechView Editors -
Allant Group bolsters its data marketplace with Speedeon's life event data, giving marketers richer insights for audience targeting and personalized campaigns. This integration allows...
News

TikTok Integrates with Salesforce Marketing Cloud

MartechView Editors -
The companies introduced a no-code solution that enables TikTok advertisers to capture leads from TikTok and transfer them directly to Salesforce Marketing Cloud. TikTok unveiled...
News

MediaGo Empowers Advertisers with Enhanced Smartbid Capabilities to Maximize ROI

MartechView Editors -
The enhanced capabilities improve ad performance and effectiveness, save time, and lower costs by precisely targeting desired audiences. MediaGo, a deep learning-based intelligent advertising platform...
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