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How Well Do You Understand Digital Analytics?

Adam Greco -
Legacy digital marketing analytics products often stop at the initial conversion event but fail to account for customer behavior over the subsequent months and...
Martech

8 Ways to Use Competitive Intelligence to Win

Erin Pearson -
From social media to SWOTs, discover 8 powerful ways Fortune 1000 companies use competitive intelligence to boost leads, speed, and market dominance.
News

Outreach announces AI Integration with Webex by Cisco

MartechView Editors -
Enterprise sales teams can quickly derive AI insights from sales meetings, allowing them to close deals faster. Outreach, an AI sales platform for revenue organizations,...
News

Instacart partners with The Trade Desk Partner

MartechView Editors -
The partnership aims to make CPG advertisers’ media buys more data-driven on The Trade Desk by enabling them to reach purchase-minded audiences based on...
News

Coveo introduces Relevance Generative Answering

MartechView Editors -
Coveo introduced Coveo Relevance Generative Answering for product and knowledge discovery on CoveoCommerce e-commerce sites. Coveo Relevance Generative Answering empowers generative artificial intelligence question-answering by...
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LifeStreet launches new AI creative solution

MartechView Editors -
Nero Dynamic Creatives bridge the gap between the transformative potential of AI-generated content and the need for cost-effective, scalable in-app ad personalization. LifeStreet announced its...
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FunnelStory introduces AI-powered Product Funnel Intelligence Platform

MartechView Editors -
The platform enables revenue teams to enrich leads for sales outreach and marketing retargeting campaigns. FunnelStory, a provider of product analytics for go-to-market (GTM) teams,...
News

GlobalMeet Webcast partners with Hive Streaming

MartechView Editors -
The partnership supplements GlobalMeet's event solutions with access to video performance and experience insights, including employee engagement analytics, from Hive. GlobalMeet, a virtual event company,...
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Invoca adds to Signal AI

MartechView Editors -
Invoca also introduced Topic Explorer and GPT Call Analysis as part of Invoca Labs, along with several other AI innovations. Invoca, a provider of conversation...
News

Zeta Global Releases Intelligence-Powered Marketing Innovations

MartechView Editors -
The new and enhanced Zeta Marketing Platform solutions include Zeta Clean Room, a secure environment for sharing data. Zeta Global, a marketing cloud solutions provider,...
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