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B2B marketing

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TreviPay Brings Pay by Invoice to Visa-Issuing Banks

MartechView Editors -
TreviPay and Visa launch Pay by Invoice, helping banks move B2B payments off checks and ACH into automated, issuer-financed invoice transactions.
Martech

When Bad Data Breaks the Sales Pipeline

Lisa Sharapata -
Bad data doesn’t just hurt marketing—it quietly sabotages sales, pipelines, and trust in GTM systems. Here’s why ghost leads keep winning.
People

MartechView 2025 Contributors: Shaping the Future of Marketing

Khushbu Raval -
Join us in celebrating the industry’s brightest minds. Our 2025 contributors are here to guide you through the latest trends in marketing and CX, including generative AI and personalization.
Martech

Go Global First: The Smarter B2B Growth Strategy

Chris Gladwin -
Why reinvent your business for new industries? Scaling what already works across global markets delivers faster, safer, more efficient B2B growth. Here's why.
News

Zoomd Partners with E2 to Power Sportsbook Growth

MartechView Editors -
Zoomd teams up with E2-Quadrat to deliver AI-driven user acquisition and performance marketing solutions for global sportsbook and betting brands.
News

Brand Metrics Deepens Partnership with Quizlet

MartechView Editors -
Brand Metrics extends its partnership with Quizlet, enabling advertisers to measure brand awareness, perception, and purchase intent among Gen Z learners.
People

Edition 3: Sharp Minds Decoding Tech’s Next Wave

Khushbu Raval -
Explore MartechView’s expert lineup sharing insights on AI, data, CX, and the future of marketing innovation.
News

Rakuten TV Launches Enterprise Platform for CTV Growth

MartechView Editors -
Rakuten TV unifies its B2B services with Enterprise, aiming to boost transparency and simplify CTV advertising as 74% of UK marketers plan to increase spend.
News

Bending Spoons Buys Vimeo in $1.38B All-Cash Deal

MartechView Editors -
Italy’s Bending Spoons acquires Vimeo for $1.38B, taking the video platform private and planning major growth in streaming and enterprise markets.
News

Amazon, Netflix Strike Global Ad Partnership

MartechView Editors -
Amazon and Netflix join forces to offer ad inventory via Amazon’s DSP, streamlining TV ad buying for marketers across 11 global markets.
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