B2B marketing

Rakuten TV unifies its B2B services with Enterprise, aiming to boost transparency and simplify CTV advertising as 74% of UK marketers plan to increase spend.

Italy’s Bending Spoons acquires Vimeo for $1.38B, taking the video platform private and planning major growth in streaming and enterprise markets.

Amazon and Netflix join forces to offer ad inventory via Amazon’s DSP, streamlining TV ad buying for marketers across 11 global markets.

Barcelona-based Remuner secures $6.5M to expand its AI-driven platform that automates sales compensation, boosting performance and retention.

Marketri’s AI Accelerator helps mid-sized B2B marketing teams shift from scattered AI experiments to strategic, scalable, and measurable adoption.

Razor Group and Infinite Commerce merge to create a global e-commerce brand leader, combining technology and expertise for profitability.

A new FortisPay extension for Adobe Commerce provides certified, scalable payment solutions for B2B and services businesses to streamline operations and grow revenue.

Are extended sales events boosting profits or inflating numbers? Discover why data and tech investments are key to decoding retail sales success.

Work and life overlap, making unified identity profiles essential. Learn how Ideal Person Profiles help marketers deliver smarter, cross-channel engagement.

B2B's dark funnel hides buyers. Use intent data to illuminate their journey, boost relevance, and accelerate sales. Reclaim timeliness today!