Black Friday

Online spending surged 9.1% on Black Friday, reaching a record $11.8B. The jump was fueled by an 805% increase in traffic using AI-powered shopping assistants.

Seasonal sales surges don’t mean your ads worked. INCRMNTAL shows why promo-day spikes mislead marketers—and why incrementality, not attribution, reveals real impact.

With $10.8B spent online last Black Friday, retailers can’t keep up with human-paced decisions. AI assistants and agents now drive real-time actions across Turkey 5.

From tailored deals to fraud detection, AI now powers every moment of Amazon’s Black Friday—turning chaos into a seamless, predictive shopping experience.

Omnisend finds U.S. shoppers plan to spend $80B this BFCM, using sales as smart savings amid inflation—discounts and free shipping still rule.

Are extended sales events boosting profits or inflating numbers? Discover why data and tech investments are key to decoding retail sales success.

Uncover the secrets behind Amazon's Black Friday success: logistics, AI, and the relentless pursuit of seamless delivery.

BigCommerce stores experienced a double-digit 14% increase in gross merchandise value (GMV) on Thanksgiving Day 2023 compared to 2022 on a same-store basis BigCommerce, an...

Spending is predicted to be up just 0.4% in 2022 as inflation and Amazon warehouse strikes hit the discount event Shoppers are expected to snap...

Navigating the digital frontier: how Black Friday success hinges on memorable online experiences. In the swirling storm of modern retail, with the high street buffeted...