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Data Analytics and Marketing Metrics

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AdTheorent Partners with Adelaide

MartechView Editors -
This partnership enables AdTheorent to utilize Adelaide's attention-based metrics for campaign optimization and to quantify digital advertising campaign impact. AdTheorent Holding Company, Inc., a machine-learning...
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NetSuite Helps Retailers Unlock Data to Drive Growth

MartechView Editors -
The integration of NetSuite Analytics Warehouse will enable retailers to gain the insights needed to improve customer experiences and grow their businesses. Retail businesses are...
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FedEx To Debut fdx

MartechView Editors -
The launch of fdx will help merchants make more strategic logistics decisions from point of demand to delivery and returns, connecting the entire customer...
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Algolia Launches Data-Driven Merchandising Studio

MartechView Editors -
Algolia’s new Merchandising Studio enables an innovative blend of top-tier human expertise and cutting-edge AI capabilities that create delightful, interactive shopping experiences curated with...
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IDC MarketScape Lists Oracle As a Retail Merchandise Operations Leader

MartechView Editors -
The report analyzed 14 order orchestration and fulfillment applications for retail measuring success in capabilities and strategies. Oracle has been named as a Leader in...
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PSPDFKit Acquires Integrify

MartechView Editors -
The integration accelerates the company’s strategic vision for a high-value low-code document lifecycle platform. PSPDFKit, a document processing and manipulation platform, announced the acquisition of...
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Ignite Sales Launches Ignite Sales IQ Analytics 2.0

MartechView Editors -
Ignite Sales, a provider of retail banking sales engagement technology, has launched Ignite Sales IQ Analytics 2.0, the latest version of its enterprise data...
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DataOps.live to Deliver a Streamlined Data Management Process for Snowflake’s Global Technical Sales Teams

MartechView Editors -
The speed and productivity gains of the enhanced process, called Snowflake Solutions Center, are cost effective and will accelerate sales performance, impacting business insights...
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Expandi Group Unveils Jabmo ABM Platform Updates

MartechView Editors -
The update will allow businesses to identify unknown prospects via the lookalike functionality and run personalized ads directly within the platform. Expandi Group, a B2B...
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Argano Acquires Profit Velocity

MartechView Editors -
The company expands its portfolio with the acquisition of Profit Velocity's platform for profit acceleration and maximization. Argano, a global digital consultancy exclusively connecting the...
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