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Thursday, July 23, 2026

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Data Analytics and Marketing Metrics

Vericast Launches NXTDRIVE Customer Data Marketing Platform

Vericast's NXTDRIVE Customer Data Marketing Platform unites, enriches, and activates first-party data across digital and print channels.  Vericast announced its NXTDRIVE customer data marketing platform...

Engine Acquires Lift Bridge Consulting

The acquisition is designed to bring unrivaled insights to marketers focused on the effectiveness of their media and marketing spending on sales dollars. Engine, an...

Scorpion Partners with ServiceTitan

This partnership with Scorpion will enable Service Titan’s customers  to gain even more visibility and a deeper understanding of how their marketing strategies are...

AdTheorent Partners with Adelaide

This partnership enables AdTheorent to utilize Adelaide's attention-based metrics for campaign optimization and to quantify digital advertising campaign impact. AdTheorent Holding Company, Inc., a machine-learning...

NetSuite Helps Retailers Unlock Data to Drive Growth

The integration of NetSuite Analytics Warehouse will enable retailers to gain the insights needed to improve customer experiences and grow their businesses. Retail businesses are...

FedEx To Debut fdx

The launch of fdx will help merchants make more strategic logistics decisions from point of demand to delivery and returns, connecting the entire customer...

Algolia Launches Data-Driven Merchandising Studio

Algolia’s new Merchandising Studio enables an innovative blend of top-tier human expertise and cutting-edge AI capabilities that create delightful, interactive shopping experiences curated with...

IDC MarketScape Lists Oracle As a Retail Merchandise Operations Leader

The report analyzed 14 order orchestration and fulfillment applications for retail measuring success in capabilities and strategies. Oracle has been named as a Leader in...

PSPDFKit Acquires Integrify

The integration accelerates the company’s strategic vision for a high-value low-code document lifecycle platform. PSPDFKit, a document processing and manipulation platform, announced the acquisition of...

Ignite Sales Launches Ignite Sales IQ Analytics 2.0

Ignite Sales, a provider of retail banking sales engagement technology, has launched Ignite Sales IQ Analytics 2.0, the latest version of its enterprise data...

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