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Data Analytics and Marketing Metrics

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The Top 10 CMOs Shaping the Texas Business Landscape

Khushbu Raval -
Uncover the top 10 CMOs leading the Texas business charge! These marketing mavericks are pushing boundaries, using data and tech to craft innovative campaigns...
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Salesforce in Advanced Talks to Buy Informatica

MartechView Editors -
If completed, Salesforce's deal for the data-management software firm would be among its largest. Salesforce is in advanced talks to acquire business software maker...
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Reminder – Google Is Turning Off All Universal Analytics Services and APIs

MartechView Editors -
Google is urging those who have not yet fully migrated to Google Analytics 4 to do so as soon as possible to prevent potential...
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Leveraging Data and Innovation to Drive Loyalty in Travel

Khushbu Raval -
Andy Hermo, Chief Commercial Officer at iSeatz, discusses travel loyalty, data security, and future industry trends. Discover how iSeatz personalizes experiences to drive customer...
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Top 30 Women in Marketing: Innovation, Leadership, and Impact

Khushbu Raval -
Meet 30 extraordinary women who are redefining marketing! From brand storytelling to data mastery, these leaders are shaping the industry's future. Join us in...
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Vericast Launches NXTDRIVE Customer Data Marketing Platform

MartechView Editors -
Vericast's NXTDRIVE Customer Data Marketing Platform unites, enriches, and activates first-party data across digital and print channels.  Vericast announced its NXTDRIVE customer data marketing platform...
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Engine Acquires Lift Bridge Consulting

MartechView Editors -
The acquisition is designed to bring unrivaled insights to marketers focused on the effectiveness of their media and marketing spending on sales dollars. Engine, an...
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Scorpion Partners with ServiceTitan

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This partnership with Scorpion will enable Service Titan’s customers  to gain even more visibility and a deeper understanding of how their marketing strategies are...
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AdTheorent Partners with Adelaide

MartechView Editors -
This partnership enables AdTheorent to utilize Adelaide's attention-based metrics for campaign optimization and to quantify digital advertising campaign impact. AdTheorent Holding Company, Inc., a machine-learning...
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NetSuite Helps Retailers Unlock Data to Drive Growth

MartechView Editors -
The integration of NetSuite Analytics Warehouse will enable retailers to gain the insights needed to improve customer experiences and grow their businesses. Retail businesses are...
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