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Data Analytics and Marketing Metrics

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Zefir Raises €15M to Revolutionize Real Estate with AI

MartechView Editors -
French marketplace Zefir’s AI home assistant ZIA speeds up deals, halves transaction times, and earns agents up to €100K more annually.
News

Virtualitics Launches Iris: AI Boosts Defense Readiness

MartechView Editors -
Virtualitics Iris combines GenAI and mission-tuned agents to speed decision-making, enhance insight, and transform defense readiness operations.
News

Amplitude Web Experimentation: Faster, Smarter Marketing Tests

MartechView Editors -
New drag-and-drop, cohort targeting, and widgets in Amplitude Web Experimentation empower marketers to test faster and optimize with AI-driven insights.
News

Jivox Puts AI at the Heart of Commerce Ads

MartechView Editors -
Jivox's new platform, DaVinci Commerce, powers AI-native ads that use agentic shopping to guide a user's purchase, creating a direct creative-to-sale connection.
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Razor Group, Infinite Form E-Commerce Giant

MartechView Editors -
Razor Group and Infinite Commerce merge to create a global e-commerce brand leader, combining technology and expertise for profitability.
Martech

The 4Ps of Martech Unlocking Marketing’s Tech Revolution

MartechView Editors -
Explore the 4Ps of marketing technology—Platform, Process, People, Performance—and how they drive smarter, faster, and personalized campaigns in 2025.
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Gracenote Reveals a New Power in Streaming

MartechView Editors -
New Gracenote data shows FAST channels surging by 76% and offering more recent content than SVOD services. The report covers 1,850 channels.
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MIT: 95% of AI Pilots Fail, But New AI Shows Promise

MartechView Editors -
MIT finds 95% of generative AI pilots deliver no ROI; PromptQL’s transparent, uncertainty-aware AI offers a path to scalable, trustworthy enterprise AI.
News

Costco Partners with GrowthLoop to Boost Retail Media

MartechView Editors -
Costco taps GrowthLoop’s marketing engine to enhance audience targeting, personalization, and campaign efficiency in its retail media business.
Martech

Why Enrollment Systems Fail Without an Operational Blueprint

Marcelo Parravicini -
Colleges struggle with enrollment due to siloed systems and lack of integration. Success needs a clear operational plan that unifies teams, data, and processes.
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