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Data Analytics and Marketing Metrics

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Tariffs Add $12.2B Monthly to U.S. Consumer Costs

MartechView Editors -
Omnisend survey finds Americans paying $47 more monthly after tariffs, with 66% noticing price hikes and shifting shopping habits.
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MINT Acquires Redmill, Unifies AI Media Operations

MartechView Editors -
MINT acquires Redmill Solutions, integrating media planning, buying, and execution into one AI-powered platform for global advertising efficiency.
Martech

AI Isn’t Taking Jobs—It’s Giving Marketers More Time to Think

Khushbu Raval -
CMO Amanda Cole explains how integrating AI tools has saved hundreds of hours, reshaped workflows, and challenged the myths about machines replacing humans.
News

Adtelligent Unveils All-in-One Retail Media Platform

MartechView Editors -
Adtelligent launches an omnichannel retail media platform, empowering retailers to control, monetize, and optimize ad inventory across every channel.
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Clari, Salesloft Merge to Build Revenue AI Powerhouse

MartechView Editors -
Clari and Salesloft unite, forming a $10T AI-driven revenue platform with unmatched data, workflow coverage, and global enterprise reach.
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Mobiquity Unveils CMOne: An AI CMO for 24/7 Marketing

MartechView Editors -
Mobiquity launches CMOne, a fully agentic AI platform unifying content, ads, and engagement into one autonomous marketing command center.
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Amplified Debuts Creative Testing AI for Faster, Smarter Ad Insights

MartechView Editors -
Amplified unveils a self-service Creative Testing AI, offering predictive attention insights and creative recommendations in under 24 hours.
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Yahoo: 54% of Advertisers Boost Back‑to‑School Budgets

MartechView Editors -
Yahoo’s 2025 Back‑to‑School report shows brands upping ad spend as cautious shoppers demand value‑driven, discount‑focused messaging.
People

How is AI Reshaping MarTech for a Privacy-First Future?

Khushbu Raval -
Dean de la Pena on how Resonate's AI transforms martech with privacy-first identity, deep psychographics, and adaptable data stacks for compliant personalization at scale.
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Attain Unveils OutcomeHQ for Real-Time Purchase Data

MartechView Editors -
Attain launches OutcomeHQ, unifying purchase insights, audience building, and sales optimization. Track $700B spend across 10M shoppers for real-time action.
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