Data Analytics and Marketing Metrics

Explore the 4Ps of marketing technology—Platform, Process, People, Performance—and how they drive smarter, faster, and personalized campaigns in 2025.

New Gracenote data shows FAST channels surging by 76% and offering more recent content than SVOD services. The report covers 1,850 channels.

MIT finds 95% of generative AI pilots deliver no ROI; PromptQL’s transparent, uncertainty-aware AI offers a path to scalable, trustworthy enterprise AI.

Costco taps GrowthLoop’s marketing engine to enhance audience targeting, personalization, and campaign efficiency in its retail media business.

Colleges struggle with enrollment due to siloed systems and lack of integration. Success needs a clear operational plan that unifies teams, data, and processes.

Omnisend survey finds Americans paying $47 more monthly after tariffs, with 66% noticing price hikes and shifting shopping habits.

MINT acquires Redmill Solutions, integrating media planning, buying, and execution into one AI-powered platform for global advertising efficiency.

CMO Amanda Cole explains how integrating AI tools has saved hundreds of hours, reshaped workflows, and challenged the myths about machines replacing humans.

Adtelligent launches an omnichannel retail media platform, empowering retailers to control, monetize, and optimize ad inventory across every channel.

Clari and Salesloft unite, forming a $10T AI-driven revenue platform with unmatched data, workflow coverage, and global enterprise reach.