Digital Advertising and Ad Tech

Mobiquity launches CMOne, a fully agentic AI platform unifying content, ads, and engagement into one autonomous marketing command center.

Edge Marketing introduces Generative Engine Optimization (GEO), helping brands become cited, trusted sources in AI-driven search and generative summaries.

Amplified unveils a self-service Creative Testing AI, offering predictive attention insights and creative recommendations in under 24 hours.

Yahoo’s 2025 Back‑to‑School report shows brands upping ad spend as cautious shoppers demand value‑driven, discount‑focused messaging.

DoubleVerify adds 30 new content‑level brand suitability categories for Facebook and Instagram, enhancing transparency and ad performance for advertisers.

Work and life overlap, making unified identity profiles essential. Learn how Ideal Person Profiles help marketers deliver smarter, cross-channel engagement.

From fixed inventory to addressable TV, streaming now offers advertisers precision, flexibility, and access to tentpole events at a fraction of the cost.

Inmar Intelligence and Upshop partner to connect marketing campaigns with real-time inventory, promising to boost ROI and eliminate out-of-stocks for retailers.

A new study by Brand Metrics and LeadStory reveals that in-car advertising significantly boosts brand perception, setting a new standard for media measurement.

Digital Remedy launches RemyAI, an AI-powered media assistant, to deliver instant campaign analysis, smarter visuals, and real-time answers for brands and agencies.