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Digital Advertising and Ad Tech

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2025 Digital Ad Trends: Bot Fraud and Attention

MartechView Editors -
DoubleVerify's report uncovers a 101% surge in bot fraud and rising AI impact. See how social media and attention metrics are reshaping North American ads.
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GumGum’s Mindset Graph Boosts Ad Relevance and Impact

MartechView Editors -
GumGum reveals 41% of contextual ads miss the mark. Its Mindset Graph helps brands align creative with context to drive higher attention and full-funnel impact.
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OpenX Launches OpenXSelect: Advanced Supply-Side Curation

MartechView Editors -
OpenXSelect offers brands and agencies advanced supply-side targeting and curation. Cut deal setup by 50%, double reach across CTV, native, app, and web.
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AdGood and Viant Partner for Nonprofit CTV Advertising

MartechView Editors -
AdGood and Viant team up to democratize CTV advertising for nonprofits, offering donated inventory and advanced targeting for high-impact campaigns.
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Samsung Ads Launches Mobile Conversion for Gaming

MartechView Editors -
Samsung Ads unveils Mobile Conversion for gaming advertisers. With AI and ML, CTV viewers can be turned into app users, exceeding ROAS targets by 150%.
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CallRail Debuts Conversion Signals to Improve Ad Targeting

MartechView Editors -
CallRail launches AI-powered conversion signals, automatically tagging calls that convert to appointments. Integrate with Google Ads for higher quality leads.
People

Ad Fraud’s Evolving Game: Is Your Platform Ready?

Khushbu Raval -
Pixalate's Tyler Loechner unpacks ad fraud trends, privacy gaps, and how smarter data and compliance tools can rebuild trust in a fragmented ad tech world.
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7-Eleven Rolls Out Culture-Driven Ad Campaign

MartechView Editors -
7-Eleven's new 'Roll-Up & Refuel' campaign spotlights skate and car culture, celebrating loyal fans with deals, merch, and fuel for every lifestyle.
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Dentsu Bets Big on Roblox with New Robmix Label

MartechView Editors -
Dentsu launches Robmix to tap Roblox’s creator economy, teaming with GeekOut and Kodansha to build IP and media ops in the $11.5B in-game ad market.
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GumGum’s Velocity Ad Scores Big for Burger King

MartechView Editors -
GumGum's new scroll-reactive "Velocity" ad format boosted Burger King Germany's attention time by 119%, offering an engaging, non-intrusive experience.
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