Digital Advertising and Ad Tech

A new FortisPay extension for Adobe Commerce provides certified, scalable payment solutions for B2B and services businesses to streamline operations and grow revenue.

A new partnership between ChannelEngine and Salsify combines their platforms to help brands navigate a complex, marketplace-first world.

A new partnership creates a premier sports betting content network in the U.S. It will combine technology with in-depth analysis for millions of users.

New Gracenote data shows FAST channels surging by 76% and offering more recent content than SVOD services. The report covers 1,850 channels.

Omnisend survey finds Americans paying $47 more monthly after tariffs, with 66% noticing price hikes and shifting shopping habits.

MINT acquires Redmill Solutions, integrating media planning, buying, and execution into one AI-powered platform for global advertising efficiency.

Agentic AI could shift ads from unwanted interruptions to valuable, on-demand services—reshaping how brands connect with consumers.

Adtelligent launches an omnichannel retail media platform, empowering retailers to control, monetize, and optimize ad inventory across every channel.

GumGum survey finds timing, relevance, and creative execution make back-to-school ads most effective, influencing 73% of U.S. shoppers.

Disney is fully integrating Hulu into Disney+, eventually ending the standalone app. A new ESPN streaming service will also launch, offering diverse content options.