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Monday, September 14, 2026

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Digital Advertising and Ad Tech

CallRail Debuts Conversion Signals to Improve Ad Targeting

CallRail launches AI-powered conversion signals, automatically tagging calls that convert to appointments. Integrate with Google Ads for higher quality leads.

Ad Fraud’s Evolving Game: Is Your Platform Ready?

Pixalate's Tyler Loechner unpacks ad fraud trends, privacy gaps, and how smarter data and compliance tools can rebuild trust in a fragmented ad tech world.

7-Eleven Rolls Out Culture-Driven Ad Campaign

7-Eleven's new 'Roll-Up & Refuel' campaign spotlights skate and car culture, celebrating loyal fans with deals, merch, and fuel for every lifestyle.

Dentsu Bets Big on Roblox with New Robmix Label

Dentsu launches Robmix to tap Roblox’s creator economy, teaming with GeekOut and Kodansha to build IP and media ops in the $11.5B in-game ad market.

GumGum’s Velocity Ad Scores Big for Burger King

GumGum's new scroll-reactive "Velocity" ad format boosted Burger King Germany's attention time by 119%, offering an engaging, non-intrusive experience.

DoubleVerify Launches Authentic Attention for Social

DoubleVerify introduces DV Authentic Attention for Social, starting with Snap. Get holistic cross-platform attention metrics to optimize ad performance.

Is AI Reshaping Ad Agencies for Good?

Barclays downgrades top ad holding companies, citing short-term AI disruption. Analysts foresee long-term adaptation and new opportunities.

Fugo and Canto Streamline In-Store Digital Signage

Fugo partners with Canto to connect DAM to digital signage, eliminating manual uploads. Gymshark is the first to unify brand content workflows.

Jeff Kaplan on AI, Ad Fraud, and the Future of Media Buying

TARA Media CEO Jeff Kaplan shares insights on AI-driven media buying, ad fraud detection, and why trust and data transparency will define the next decade.

TikTok Boosts Ad Tools with Generative AI Symphony

TikTok enhances its Symphony platform with advanced generative AI tools, empowering brands with faster content creation, realistic digital avatars, and expanded partnerships for dynamic ad campaigns.

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