Digital Advertising and Ad Tech

Magna forecasts strong US ad growth driven by digital, AI, and political ads. Non-cyclical ad sales are projected to hit $264B in 2024, led by digital channels.

In-store media outperforms digital ads in grocery stores, with features like sampling kiosks and smart carts boosting sales. Data privacy remains a concern.

Evidnt’s integration with The Trade Desk offers high-quality data for precise targeting, real-time optimization, and enhanced campaign performance.

Explore how SaaS transforms industries with insights from Sagar Sidana, a software engineer at McKinsey, on its benefits, challenges, and future trends.

Unlock digital marketing success by aligning sales and marketing teams. Explore digital funnel stages and the power of collaboration to boost results.

Discover how CourtAvenue and Optimizely are joining forces to deliver digital experiences. Learn the benefits of this partnership for marketers and businesses.

Oracle's exit from third-party advertising signals a major shift. Learn how to thrive in a cookie-less future with first-party data and AI-driven strategies.

A survey shows that CTV advertising is the most effective digital channel, with marketers planning to increase spending due to its high sales impact...

Innovid announced its self-service creation of interactive CTV ad experiences for live-streaming events at scale.  Innovid, an independent platform for creating, delivering, measuring, and optimizing...

But cost-obsessed marketers aren't likely to do anything about it The obvious fact that technology, in its multifarious guises, annoys many of the people it’s...