Revolut is launching an investment app in Europe, offering advanced tools for experienced investors and aiming to disrupt retail investing with its super-app.
Kroger's new measurement model uses first-party data to help brands understand the full funnel impact, driving more relevant experiences for audiences.
Cordial & Radar team up for real-time location data in marketing. Trigger targeted offers, personalize experiences & boost sales with this integration.
Kantar’s report reveals that media leaders focus on AI talent recruitment, innovation through internal training and external hiring to adapt to industry changes.
Magna forecasts strong US ad growth driven by digital, AI, and political ads. Non-cyclical ad sales are projected to hit $264B in 2024, led by digital channels.
In-store media outperforms digital ads in grocery stores, with features like sampling kiosks and smart carts boosting sales. Data privacy remains a concern.
