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Saturday, October 31, 2026

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Digital Advertising and Ad Tech

Assembly Expands Media Offering in Poland

Assembly launches a new Media Division in Poland, enhancing integrated media and digital commerce services to drive brand performance in Europe.

Creativity Meets Data: FCB/Six’s Strategy for Growth

Discover how FCB/Six blends creativity with CRM to drive growth in marketing, addressing industry challenges and adapting to evolving client needs.

Revolut Launches Standalone Investment App

Revolut is launching an investment app in Europe, offering advanced tools for experienced investors and aiming to disrupt retail investing with its super-app.

Kroger’s New Measurement Model Aligns with IAB Standards

Kroger's new measurement model uses first-party data to help brands understand the full funnel impact, driving more relevant experiences for audiences.

Navio Networks Acquires Subrosa Digital

Navio Networks acquires Subrosa Digital to offer AI-powered content creation, marketing, and ad sales, boosting FAST channel viewership and revenue.

Unlock Location-based Marketing: Cordial and Radar Partner

Cordial & Radar team up for real-time location data in marketing. Trigger targeted offers, personalize experiences & boost sales with this integration.

ViantAI: A New Era of Autonomous Programmatic Advertising

ViantAI revolutionizes programmatic advertising with automated campaign planning, execution, and optimization for unmatched efficiency and precision.

Flipp and MEDIA Central Unite as Drive-to-Store Leader

Flipp and MEDIA Central merge to form a global powerhouse in drive-to-store marketing, serving retailers and brands worldwide.

Media Industry Seeks New Talent to Navigate AI Revolution

Kantar’s report reveals that media leaders focus on AI talent recruitment, innovation through internal training and external hiring to adapt to industry changes.

Magna: US Ad Spending Rebound Strengthens Beyond Key Events

Magna forecasts strong US ad growth driven by digital, AI, and political ads. Non-cyclical ad sales are projected to hit $264B in 2024, led by digital channels.

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