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Digital Advertising and Ad Tech

Adtech

Why Does Click-through Rate Matter?

MartechView Editors -
Why CTR matters in digital marketing, how it impacts ad performance, and strategies to boost it for better targeting, higher ad rank, and campaign success.
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Oracle’s Adtech Exit: A Ripple Effect on the Industry

MartechView Editors -
Oracle's decision to shut down its advertising business has created opportunities and challenges for adtech companies and their customers. 
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Lyft Media Expands Measurement and Targeting Capabilities

MartechView Editors -
Lyft Media partners with Foursquare, NCS, Kochava, and LiveRamp to offer advertisers enhanced measurement and targeting options.
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MarketCast Launches AI-powered Ad Testing Solution

MartechView Editors -
MarketCast Ad Effect Express combines AI and human insights for quicker, more accurate, cost-effective ad testing to enhance brand campaigns.
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EPAM Acquires First Derivative to Boost Financial Services

MartechView Editors -
EPAM Systems boosts its financial services presence by acquiring First Derivative, enhancing AI solutions, and expanding its service offerings.
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DoorDash Boosts Ad Platform for Restaurants and CPG Brands

MartechView Editors -
DoorDash's new ad platform features offer advanced targeting, insights, and offsite media tools, helping businesses connect with consumers and drive growth.
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Corona’s Short-form Campaign Drives Festival Awareness

MartechView Editors -
Corona used YouTube Shorts to boost festival visibility, driving high engagement and ticket sales.
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Commerce Video: A Growing Trend with Challenges

MartechView Editors -
Commerce video is growing among retailers but needs better content, targeting, and collaboration to engage consumers and drive successful campaigns.
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Gen Z’s Ad Tolerance Grows, but Trust Remains Low

MartechView Editors -
Younger consumers have low trust in social media ads despite higher ad tolerance. Brands must create engaging, relevant content to build trust.
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Assembly Expands Media Offering in Poland

MartechView Editors -
Assembly launches a new Media Division in Poland, enhancing integrated media and digital commerce services to drive brand performance in Europe.
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