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Digital Advertising and Ad Tech

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Flipp and MEDIA Central Unite as Drive-to-Store Leader

MartechView Editors -
Flipp and MEDIA Central merge to form a global powerhouse in drive-to-store marketing, serving retailers and brands worldwide.
News

Media Industry Seeks New Talent to Navigate AI Revolution

MartechView Editors -
Kantar’s report reveals that media leaders focus on AI talent recruitment, innovation through internal training and external hiring to adapt to industry changes.
News

Magna: US Ad Spending Rebound Strengthens Beyond Key Events

MartechView Editors -
Magna forecasts strong US ad growth driven by digital, AI, and political ads. Non-cyclical ad sales are projected to hit $264B in 2024, led by digital channels.
News

Grocery Stores Find In-Store Ads More Influential Than Digital

MartechView Editors -
In-store media outperforms digital ads in grocery stores, with features like sampling kiosks and smart carts boosting sales. Data privacy remains a concern.
News

Evidnt Partners with The Trade Desk for Data-driven Ads

MartechView Editors -
Evidnt’s integration with The Trade Desk offers high-quality data for precise targeting, real-time optimization, and enhanced campaign performance.
Adtech

Is SaaS the Future of Digital Transformation?

MartechView Editors -
Explore how SaaS transforms industries with insights from Sagar Sidana, a software engineer at McKinsey, on its benefits, challenges, and future trends.
Martech

Why the Marketing Funnel Needs Sales and Marketing Alignment

MartechView Editors -
Unlock digital marketing success by aligning sales and marketing teams. Explore digital funnel stages and the power of collaboration to boost results.
News

CourtAvenue Partners with Optimizely

MartechView Editors -
Discover how CourtAvenue and Optimizely are joining forces to deliver digital experiences. Learn the benefits of this partnership for marketers and businesses.
Adtech

Death of Third-Party Data: A New Era for Marketers

David Joosten -
Oracle's exit from third-party advertising signals a major shift. Learn how to thrive in a cookie-less future with first-party data and AI-driven strategies.
News

Connected TV Tops Marketers’ Choices: Study

MartechView Editors -
A survey shows that CTV advertising is the most effective digital channel, with marketers planning to increase spending due to its high sales impact...
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