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Digital Advertising and Ad Tech

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Connected TV Tops Marketers’ Choices: Study

MartechView Editors -
A survey shows that CTV advertising is the most effective digital channel, with marketers planning to increase spending due to its high sales impact...
News

Innovid Enables Self-Service Creation of Interactive CTV Ad Experiences

MartechView Editors -
Innovid announced its self-service creation of interactive CTV ad experiences for live-streaming events at scale.  Innovid, an independent platform for creating, delivering, measuring, and optimizing...
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Consumers Find Over-personalized Ads Creepy and Bombarding

MartechView Editors -
But cost-obsessed marketers aren't likely to do anything about it The obvious fact that technology, in its multifarious guises, annoys many of the people it’s...
News

RTB House Unveils AI for Targeted Audience Insights

MartechView Editors -
ContentGPT will better understand open internet user interest and intent to optimize results and deliver more accurate targeting for clients. In a significant development, RTB...
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UK Websites Face Cookie Clarity Deadline or Fines

MartechView Editors -
Some of the UK's most visited websites could face fines unless they clarify that cookies are optional. Cookies are small files websites store on your...
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YouTube is Quietly Piloting an Ad Buying Program for YouTube Shorts

MartechView Editors -
 YouTube rolled out new ad offerings for Shorts during its NewFront event in the spring, including the option to run ads between top-viewed Shorts. YouTube...
Adtech

MartechView Lists Top AdTech Tools

Aarti Chawla -
A list of top adtech tools that help brands create effective ad campaigns with a high ROAS. 
News

Modern Luxury Media Launches Streaming Platform M/LUX

MartechView Editors -
The media company behind Hamptons magazine and Ocean Drive creates a one-of-a-kind hub for luxury content Modern Luxury announces the launch of M/LUX, a new...
News

Tiger Pistol Expands Advertiser Ecosystem to Include TikTok

MartechView Editors -
This expansion empowers brands, marketing resellers, and agencies to engage with consumers and boost brand loyalty through vertical video advertising across major social media platforms.
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