Digital Advertising and Ad Tech

Corona used YouTube Shorts to boost festival visibility, driving high engagement and ticket sales.

Commerce video is growing among retailers but needs better content, targeting, and collaboration to engage consumers and drive successful campaigns.

Younger consumers have low trust in social media ads despite higher ad tolerance. Brands must create engaging, relevant content to build trust.

Assembly launches a new Media Division in Poland, enhancing integrated media and digital commerce services to drive brand performance in Europe.

Discover how FCB/Six blends creativity with CRM to drive growth in marketing, addressing industry challenges and adapting to evolving client needs.

Revolut is launching an investment app in Europe, offering advanced tools for experienced investors and aiming to disrupt retail investing with its super-app.

Kroger's new measurement model uses first-party data to help brands understand the full funnel impact, driving more relevant experiences for audiences.

Navio Networks acquires Subrosa Digital to offer AI-powered content creation, marketing, and ad sales, boosting FAST channel viewership and revenue.

Cordial & Radar team up for real-time location data in marketing. Trigger targeted offers, personalize experiences & boost sales with this integration.

ViantAI revolutionizes programmatic advertising with automated campaign planning, execution, and optimization for unmatched efficiency and precision.