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Digital Advertising and Ad Tech

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Anthropic Targets OpenAI in Rare Super Bowl Ad Fight

MartechView Editors -
Anthropic airs Super Bowl ad criticizing OpenAI’s plan to add ChatGPT ads, escalating rivalry between AI giants as both battle for users and investor
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Newsletter Ads Surge as Brands Seek Measurable Results

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A new report from Paved finds newsletter advertising is accelerating in 2026, with higher revenue, wider reach, and growing advertiser confidence.
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Chipotle Ad Takes Aim at Ultraprocessed Fast Food

MartechView Editors -
Chipotle launches a new TV campaign contrasting its fresh ingredients with factory-made fast food, reinforcing its long-running message of real, simple food.
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Coegi Names Chris Kotyck EVP of Digital Operations

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Coegi appoints industry veteran Chris Kotyck as EVP of Digital Operations to scale programmatic and social media services across North America.
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Madhive Appoints New Revenue and Operations Chiefs

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Madhive names Nicki Harkrider-Probey as CRO and Mindy Buckalew as SVP of Operations to scale outcome-based local advertising.
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Limelight Unveils Tool to Triple Programmatic Ad Revenue

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Limelight launches ARC, an automation toolkit that dynamically optimizes programmatic inventory, driving revenue gains of up to 300% for early users.
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Brand Metrics Brings Interactive CTV Measurement to CES

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Brand Metrics unveiled SDK-free interactive CTV measurement at CES, signaling a shift toward scalable, real-world brand measurement on connected TV.
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Dentsu Unveils Unified Data and Technology Platform in India

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Dentsu launches dentsu.Connect in India, unifying data, technology and creativity to drive faster decisions and measurable business impact.
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CES 2026: Amazon Makes Its Case as a New Power Player in TV

MartechView Editors -
At CES, Amazon pitches advertisers on its ability to deliver reach, data and full-funnel results beyond traditional television.
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Roku Embraces Outcome-Based Ads With iSpot Integration

MartechView Editors -
Roku becomes the first major streaming publisher to optimize ads directly on outcomes, deepening its partnership with iSpot to drive measurable ROI for brands.
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