Digital Advertising and Ad Tech

As mobile users grow numb to the buzz and the badge, smart brands are learning that the best message is one that meets people where they already are.

The Dallas-based airline also appoints Nandika Suri to oversee the Rapid Rewards loyalty program, signaling a shift toward tech-driven customer retention.

The partnership seeks to overhaul internal corporate support by applying consumer-grade customer service standards to the global enterprise workforce.

The deal puts permissioned transaction data at the heart of ad activation — and an early retail campaign claims $3.1 million in attributable sales as proof of concept.

For the first time, Google's decade-long dominance of digital advertising faces a concrete challenge — and eMarketer says the numbers tell the story.

Giovanna B. Questioni has reshaped brands across three continents. Her message to leaders navigating disruption: the future belongs not to the fastest, but to the most coherent.

As traditional identifiers fragment across the open web, the partnership offers advertisers a privacy-safe path to household-level audience reach.

Aerie has partnered with Pamela Anderson to expand its pledge against AI-generated bodies in advertising — and challenge the rest of the industry to follow suit.

OpenAI has appointed David Dugan, a former Meta ad executive, as VP of global ad solutions, signaling a serious push into advertising beyond subscriptions.

A new LoopMe survey finds just 30% of Americans plan to watch the 2026 World Cup — but those who do are highly engaged and more likely to notice and remember sponsor ads.