Digital Advertising and Ad Tech

HootVid by Hoot Interactive streamlines video ad creation and distribution, using AI tools to help businesses quickly make and deploy dynamic ads across channels.

CrafterCMS and TAI Solutions partner to provide innovative content management, blending headless CMS tech with enterprise IT for enhanced digital experiences.

Audience Store partners with AudienceProject to boost Targetcast, enhancing audience reach measurement and frequency capping for CTV ads.

Unlock qualified leads with content marketing! Explore strategies for targeted content, SEO optimization, and lead nurturing to boost conversions.

Why CTR matters in digital marketing, how it impacts ad performance, and strategies to boost it for better targeting, higher ad rank, and campaign success.

Oracle's decision to shut down its advertising business has created opportunities and challenges for adtech companies and their customers. 

Lyft Media partners with Foursquare, NCS, Kochava, and LiveRamp to offer advertisers enhanced measurement and targeting options.

MarketCast Ad Effect Express combines AI and human insights for quicker, more accurate, cost-effective ad testing to enhance brand campaigns.

EPAM Systems boosts its financial services presence by acquiring First Derivative, enhancing AI solutions, and expanding its service offerings.

DoorDash's new ad platform features offer advanced targeting, insights, and offsite media tools, helping businesses connect with consumers and drive growth.