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Digital Advertising and Ad Tech

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Corona’s Short-form Campaign Drives Festival Awareness

MartechView Editors -
Corona used YouTube Shorts to boost festival visibility, driving high engagement and ticket sales.
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Commerce Video: A Growing Trend with Challenges

MartechView Editors -
Commerce video is growing among retailers but needs better content, targeting, and collaboration to engage consumers and drive successful campaigns.
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Gen Z’s Ad Tolerance Grows, but Trust Remains Low

MartechView Editors -
Younger consumers have low trust in social media ads despite higher ad tolerance. Brands must create engaging, relevant content to build trust.
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Assembly Expands Media Offering in Poland

MartechView Editors -
Assembly launches a new Media Division in Poland, enhancing integrated media and digital commerce services to drive brand performance in Europe.
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Creativity Meets Data: FCB/Six’s Strategy for Growth

MartechView Editors -
Discover how FCB/Six blends creativity with CRM to drive growth in marketing, addressing industry challenges and adapting to evolving client needs.
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Revolut Launches Standalone Investment App

MartechView Editors -
Revolut is launching an investment app in Europe, offering advanced tools for experienced investors and aiming to disrupt retail investing with its super-app.
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Kroger’s New Measurement Model Aligns with IAB Standards

MartechView Editors -
Kroger's new measurement model uses first-party data to help brands understand the full funnel impact, driving more relevant experiences for audiences.
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Navio Networks Acquires Subrosa Digital

MartechView Editors -
Navio Networks acquires Subrosa Digital to offer AI-powered content creation, marketing, and ad sales, boosting FAST channel viewership and revenue.
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Unlock Location-based Marketing: Cordial and Radar Partner

MartechView Editors -
Cordial & Radar team up for real-time location data in marketing. Trigger targeted offers, personalize experiences & boost sales with this integration.
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ViantAI: A New Era of Autonomous Programmatic Advertising

MartechView Editors -
ViantAI revolutionizes programmatic advertising with automated campaign planning, execution, and optimization for unmatched efficiency and precision.
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