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Friday, April 24, 2026
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Digital Advertising and AdTech

Martech

B2B Influencer Marketing: A Growing Trend

MartechView Editors -
Discover how B2B influencer marketing is gaining traction. Learn about the key trends, strategies, and success stories in this emerging field.
News

Making Science Completes Acquisition of UCP

MartechView Editors -
United Communications Partners Inc. has successfully merged with Making Science Marketing & Adtech, SLU, a wholly-owned subsidiary of Making Science.
News

Walmart’s Ad Business Booms with 30% Growth

MartechView Editors -
Walmart Connect, Walmart's ad platform, has seen significant growth. Learn how the retailer is expanding its ad offerings and driving revenue through in-store and offsite channels.
News

Choice Hotels Revamps Agency Roster, Expands Reach

MartechView Editors -
Choice Hotels is shaking up its agency lineup to bolster brand awareness and target a wider audience, including Gen Z and millennials. The company is also exploring new revenue streams through a loyalty program-powered media network.
News

Admiral Partners with The Trade Desk for Enhanced Visitor Authentication

MartechView Editors -
Admiral integrates OpenPass into its VRM platform, enabling publishers to improve visitor authentication, personalize experiences, and drive ad revenue.
Adtech

Expand Your Amazon Reach Beyond Sponsored Products

MartechView Editors -
Learn how to optimize your Amazon advertising strategy by diversifying beyond Sponsored Products. Discover the benefits of Sponsored Brands, Sponsored Display, and Amazon DSP for driving growth.
Adtech

The NOW Way to Network Represents So Much More than Our New Ad Campaign

Jeff Aaron -
Discover how Juniper's AI-Native Networking Platform delivers simplicity, productivity, and reliability, transforming network management and user experiences.
News

Causal IQ Launches ‘ID-less’ Healthcare Audience Solution

MartechView Editors -
In partnership with BranchLab, Causal IQ Introduces a revolutionary privacy-focused approach to healthcare advertising.
Adtech

Google Rethinks Cookie Apocalypse: A New Approach to Online Advertising

Khushbu Raval -
Google scraps plans to kill cookies! Discover the new approach to online advertising that prioritizes privacy and explores what this means for advertisers.
Martech

The Digital Banking Illusion: How to Avoid Marketing Disappointment

MartechView Editors -
Digital banking often fails to deliver on its promises, leaving consumers frustrated. Let's explore the gap between expectation and reality in digital banking, offering insights for B2B marketers to avoid similar pitfalls and build lasting customer loyalty.
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