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Digital Advertising and AdTech

Adtech

AdTech 2025: AI and Data Drive Marketing’s Future

Natasha Desai -
Explore AdTech's 2025 trends: AI, programmatic growth, data privacy shifts, & attention-based metrics. Learn how these innovations reshape marketing.
Martech

5 Underrated Tools to Boost Your B2B PPC Performance

MartechView Editors -
Discover five powerful yet underrated tools to optimize your B2B PPC campaigns, improve conversions, and maximize ROI. Elevate your PPC strategy today!
News

Samsara Debuts Super Bowl Ad Highlighting Driver Safety

MartechView Editors -
Samsara unveils its first Super Bowl ad, showcasing how AI Dash Cams protect drivers and enhance road safety. Watch "Hits That Don’t Happen" during the Big Game.
News

Amazon Brings its Ad Tech to Other Retailers

MartechView Editors -
Amazon unveils a Retail Ad Service, enabling other online stores to use its ad tech, expanding reach and data while offering a robust advertising platform.
News

InMarket Launches LCI for Auto, Driving Sales Lift for Advertisers

MartechView Editors -
InMarket's LCI for Auto offers automotive brands closed-loop attribution, measuring sales and visits to optimize campaigns, boost ROI, and analyze consumer behavior.
News

VeraViews and OnDemand: AI-Powered Ad Fraud Fight

MartechView Editors -
VeraViews teams up with AIREV's OnDemand AI to boost its Proof of View system, fighting ad fraud with real-time AI, automation, and transparent campaign data.
News

Ad Giants Merge: Omnicom Buys IPG to Form Marketing Behemoth

MartechView Editors -
Omnicom acquires Interpublic in a stock deal, creating a marketing powerhouse. Combined company boasts 100k+ experts & $25.6B in revenue. Expected to close in 2H 2025.
News

Metricool Integrates Bluesky, Empowering Social Media Strategy

MartechView Editors -
Metricool expands its platform to include Bluesky, allowing users to schedule, manage, and auto-publish "skeets." This integration empowers users to leverage the growing decentralized social media landscape and connect with their audience effectively.
News

Horatio Launches OOH Campaign in New York City

MartechView Editors -
Discover how Horatio revolutionizes outsourcing with their human-centric approach. Learn about their new OOH campaign in NYC and how they're transforming CX.
News

Sephora Partners with Remezcla for B2B Influencer Marketing

MartechView Editors -
Discover how Sephora is leveraging B2B influencer marketing to connect with its target audience. Learn about the partnership with Remezcla and the benefits of this emerging strategy.
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