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Digital Advertising and AdTech

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Motion Agency Acquires 2.718 Marketing

MartechView Editors -
2.718 Marketing's bold strategic thinking and results-based approach aligned so seamlessly with Motion, elevating marketing strategy for their clients. Motion Agency, a marketing communications agency,...
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ShopLiftr’s Dynamic Ad Tech Platform Drives In-Store Sales

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ShopLiftr meticulously aggregated and analyzed an expansive set of data, uncovering 1,628,536 active trade promotions from over 300 top grocery retailers in the U.S. ShopLiftr...
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MediaGo Partners With Voluum

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This collaboration will enhance advertisers' campaign management efficiency by integrating the two platforms. MediaGo, a deep learning-based intelligent advertising platform under the Baidu Global Business...
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Albertsons Media Collective Partners with Criteo

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This partnership demonstrates Albertson’s commitment to empowering brand advertisers with greater flexibility and diverse ad formats. Criteo, the commerce media company, announced a partnership with...
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Assembly Debuts ShopConnect

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The launch of ShopConnect tool is an initiative by Assembly to deliver omnichannel, full-funnel connected experiences to help clients' brands perform. Assembly announced its retail...
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TikTok and Fospha Join Forces

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The partnership will help brands to level up their attribution and understand where they have headroom to grow, in order to achieve the best...
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Sonobi Partners with Experian

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The integration between Experian and Sonobi marks a new era in digital advertising, one where the potential for effective and privacy-compliant solutions is greater...
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Attain Partners with Experian

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The strategic collaboration will enable Attain to offer advertisers a holistic reporting approach and provide them with a more comprehensive understanding of cross-device outcomes. Attain,...
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NewsBreak Launches Brand Suitability Controls for Advertisers

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The latest suite of tools will help brands ensure that content adjacent to advertisements meets their brand's specific suitability requirements. NewsBreak, an AI-powered local news...
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TripleLift Partners with Reset Digital

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The partnership will allow advertisers to buy quality inventory from minority-owned businesses throughout the programmatic ecosystem. TripleLift, an ad tech platform elevating digital advertising across...
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