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Digital Advertising and AdTech

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Google SGE Threatens Brand Search: Study

MartechView Editors -
Among the findings, 91.4% of all search queries triggered SGE; Quora was a big winner, and paid search ads appeared 50% of the time. According...
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Growth Natives Becomes Adobe Bronze Partner

MartechView Editors -
This strategic move marks a significant milestone for Growth Natives, solidifying its position as an innovative force in the digital marketing landscape. Growth Natives, a...
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Genuine Launches New Brand Identity

MartechView Editors -
This transformative initiative represents a significant milestone for the company as it redefines its identity to closely align with its values and capabilities. Genuine, a...
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Liftoff Unveils Annual Mobile Ad Creative Index

MartechView Editors -
The report highlights the need for advertisers to optimize spending across platforms and ad formats.  Liftoff, a growth acceleration platform for the mobile industry, has...
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Siteimprove Launches Marketing Innovations

MartechView Editors -
The launch includes 11 major initiatives, including AI Remediate, SEO Enterprise, and Funnel Comparison, spanning Siteimprove's holistic offering. Siteimprove, a platform empowering brands to stand...
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Shirofune Exhibits Expanded Capabilities at eTail West

MartechView Editors -
Shirofune's expanded capabilities at eTail West 2024 aim to help more advertisers experience maximized results from its platform.  Shirofune, a digital advertising automation management tool,...
Adtech

Deep Learning: The Future of Advertising in a Cookie-Less World

Khushbu Raval -
By mixing fundamental marketing concepts from previous generations with state-of-the-art AI technology, today’s ad agencies and brands can harness machine learning to stay relevant.
News

Siprocal’s Content Targeting Technology Reaches Live Sports

MartechView Editors -
By partnering with Siprocal, Causal IQ, and Circa live sports, including specific games and shoulder content, will give viewers a tailored advertising experience. Siprocal, a...
News

Hyperlocology Partners With UCLA Anderson School

MartechView Editors -
The partnership capitalizes on the wealth of proprietary, brand-specific, location-level advertising and consumer habit data from the top digital advertising channels. Hyperlocology, a  multi-location advertising...
News

Revel Digital Partners with Intelligent Ad Media

MartechView Editors -
This partnership will leverage Revel Digital's expertise in enterprise digital signage with Intelligent Ad Media's diverse and extensive network of digital displays. Revel Digital, a...
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