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Hugo Boss Launches Boss House Bali Virtual Experience

MartechView Editors -
The brand’s digital experience for the release of its spring-summer 2024 collection mimics its in-person luxury resort based in Bali. Hugo Boss launched its virtual...
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37% of Professionals Save 5-10 hours a Week Using Generative AI Tools

MartechView Editors -
Contentful releases results from the Generative AI Professional Usage and Perception Survey and finds that enthusiasm for genAI is strong overall. Contentful, a leading composable...
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Akool Unveils GenAI Avatars: Redefining Self-Expression

MartechView Editors -
Akool leverages AI to create personalized digital experiences. Their platform allows users to create custom avatars, translate videos, and clone voices to enhance communication...
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Cloud Next ’24: Google Cloud, Mercedes-Benz Deepen AI Partnership

MartechView Editors -
Google Cloud AI technologies to propel customer-facing use cases across E-commerce, customer service, and marketing. Cloud Next '24, LAS VEGAS — Google Cloud announced an expansion...
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Cloud Next ’24: Google Gemini Chatbots for Customer Service Are Coming Soon

MartechView Editors -
Best Buy, IHG Hotels, and other companies are making their Gemini-powered chatbots. More and more companies are deploying AI-powered chatbots to deal with basic customer...
Martech

AI Will Breathe New Life Into Market Research

Jill Larson -
AI innovation can revolutionize decision-making processes and enhance ROI, enabling brands to strategically leverage new AI tools in market research. AI is revolutionizing the field...
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IBM Highlights Risks of Marketers Using ‘Fishy’ GenAI

MartechView Editors -
IBM's latest campaign, in partnership with Adobe, warns brand managers and CMOs against “fishy” generative AI tools. IBM teamed up with creative agency Ogilvy and used...
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Persado Introduces GenAI Innovations

MartechView Editors -
The innovations enable copywriters, brands, and digital performance marketers to generate content rapidly and get instant feedback on brand compliance.  Persado, a Motivation Artificial Intelligence...
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GetResponse Launches AI Email Writing Assistant

MartechView Editors -
This new tool generates and optimizes text in custom or predesigned email templates without switching between email creation and text optimization tools.   GetResponse, a global...
Martech

AI and Automation to Transform the Telecoms Industry and Impact Society

Phil Kippen -
AI and automation reshape the telecommunications industry, enhancing customer service, operational efficiency, and sustainability. Explore these technologies' impact on society and telecom companies' future. The...
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