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generative AI

Stagwell Enlists Google Marketing Cloud to Accelerate Generative AI Bets

The deal follows a difficult period for the challenger agency network, which saw revenue slide 7% in Q3. The agency category continues to invest heavily...

Generative AI Differentiates High-performing Revenue Organizations

The 2023 State of Revenue Enablement study shows that the use of Generative AI is being prioritized by high-performing revenue organizations to automate manual...

MadCap Adds ChatGPT to MadCap Central with AI Assist

It is a content management platform with integrated ChatGPT functionality optimized for authors and editors of technical content. MadCap Software, a multichannel content authoring, management,...

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