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The Gen Z Traveler Has Landed: Here’s What the Numbers Say

MartechView Editors -
According to a recent PMG report, consumer expectations are evolving as many seek opportunities to make up for time lost during the pandemic. While the...
News

Avaya Acquires Edify, Strengthening CX Leadership

MartechView Editors -
Edify’s capabilities further enhance the Avaya Experience Platform™ by integrating additional workflow, customer journey orchestration, and other AI-powered technologies into the platform. Avaya, a global...
Personalization and Privacy

How Predictive AI is Transforming the Retail Industry

Jean-Matthieu Schertzer -
Retailers are on the cusp of achieving true one-to-one personalization with predictive AI. This article explores how AI can deliver relevant content, boost customer...
News

SNL’s Target Lady Promotes Loyalty Revamp

MartechView Editors -
Kristen Wiig reprises the bowl cut-touting cashier as part of the big-box store’s Circle Week promotional bonanza. Target is putting a familiar face behind its...
News

99% Profitable Stores: Bath & Body Works CEO Reveals Strategy for Growth

MartechView Editors -
Gina Boswell said the brand is now in roughly 40% of American households as it expands its assortment to areas like laundry. Bath & Body...
News

Walmart Unveils 2nd Beauty Accelerator Class

MartechView Editors -
The retailer also invests in beauty in other ways, including bringing back a Beauty Glow Up savings event and expanding virtual try-ons. Walmart launched its accelerator...
People

Leveraging Data and Innovation to Drive Loyalty in Travel

Khushbu Raval -
Andy Hermo, Chief Commercial Officer at iSeatz, discusses travel loyalty, data security, and future industry trends. Discover how iSeatz personalizes experiences to drive customer...
People

Is Your Redemption Program Meeting Consumer Needs?

Khushbu Raval -
Arrivia's CMO Jeff Zotara discusses evolving consumer preferences in travel loyalty programs and Arrivia's innovative strategies for success, including flexible currencies and AI-powered tools. Arrivia's...
People

What Happens After a Bad Experience

Khushbu Raval -
Explore the nuances of customer experiences with Moira Dorsey, Head of Qualtrics XM Institute. Learn about the impact of negative experiences on loyalty and...
Loyalty

Beyond Rewards: Redesigning Loyalty Programs for the Modern Customer

Khushbu Raval -
Learn from Tim Hortons' loyalty program revamp and discover how to overcome common challenges loyalty programs face, including customer value, program complexity, and measurement. Tim...
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