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OpenX and Polk Launch Auto Campaign Measurement

MartechView Editors -
OpenX integrates S&P Global Mobility’s Polk Automotive to offer precise, real-time campaign measurement and targeting for automotive marketers.
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OpenX Launches OpenXSelect: Advanced Supply-Side Curation

MartechView Editors -
OpenXSelect offers brands and agencies advanced supply-side targeting and curation. Cut deal setup by 50%, double reach across CTV, native, app, and web.

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