Personalization and Customer Segmentation

Bloomreach's new platform, powered by Loomi AI, streamlines omnichannel campaign creation, enabling marketers to focus on strategic objectives.

Braze launches Project Catalyst, featuring an AI agent for personalized CX and enhancements like BrazeAI Liquid Assistant and Message Template Assistant.

FIS will provide Commerce Bank with a comprehensive loyalty program management platform, enabling faster innovation and improved customer engagement.

Vizient and Qualtrics partner to use experience metrics and data analytics to enhance patient outcomes and boost operational efficiency in healthcare.

TAGTHAi's new "Design My Trip," powered by Google Cloud's Vertex AI, creates personalized itineraries for Thailand, making travel planning seamless and easy.

A new study reveals the alarming privacy risks associated with popular dating apps. Learn how these apps collect and share your personal data, and what you can do to protect yourself.

Learn how to harness the transformative potential of AI by building a solid data foundation. Discover the five key areas to prioritize for successful AI initiatives and unlock measurable business outcomes.

Learn how a holistic business approach can boost efficiency and customer satisfaction. IT can lead the way by breaking down silos and fostering collaboration.

ON24 and 6sense partner to deliver hyper-personalized B2B experiences. Combine first-party engagement data with intent data to drive engagement and revenue.

Only with the “brain” provided by predictive and prescriptive analytics can GenAI offer a truly personalized service that will optimize the experience and improve loyalty, writes Avaya’s Tvrtko Stosic.