Personalization and Customer Segmentation

Customers crave relevance, but privacy matters. Discover how AI personalizes experiences and how businesses can navigate data privacy regulations for growth.

At Cannes Lions, the marketer showed off a new AI Hydration Coach for Gatorade and a connected device for Pepsi inspired by its can shape.

Unlock the power of data to create unforgettable customer experiences while safeguarding privacy. Discover four strategies and the role of a CDP in this new marketing landscape.

Fast Simon’s personalization AI embeddings and sophisticated AI models significantly improve conversion for recommendations, searches, and collections on e-commerce sites.

Hyper-targeting uses data to deliver personalized messages to the right audience at the right time on the right channel.

Unleash the power of AI! Explore how AI transforms marketing, customer experience, and business operations across industries.

How AI revolutionizes the retail experience with personalized recommendations, smarter customer service, and supply chain management.

Oura Ring will be available in all 34 stores across the UK, marking ŌURA’s first UK retail partnership. ŌURA, the company behind the smart ring...

A new report finds that online shoppers prioritize fast, flexible delivery options over loyalty programs. Seventy percent of new customers consider delivery choice crucial,...

SmartMedia Technologies launches Gamified Giveaways, a new solution for sports teams to engage fans beyond one-off sweepstakes. This platform uses gamification to boost fan...