Personalization and Customer Segmentation

Tim Hortons brings back its Roll Up To Win promotion in the U.S., offering travel, tech and over 1 million food and beverage prizes through March 22.

An Omnisend survey finds 66% of Americans switching to cheaper brands, with rising cart abandonment and hidden purchases reflecting financial strain.

Why retailers struggle to scale personalization—and how AI, connected data and aligned execution can turn strategy into measurable results.

Affluent U.S. travelers now drive more than half of leisure spending, reshaping luxury travel demand, destination growth, and hospitality investment in 2026.

OnePay partners with Rakuten’s card-linked offer network, bringing new merchant rewards into its app without changing how customers pay.

Eagle Eye launches an AI-powered promotions platform that enables retailers to deliver real-time, one-to-one offers at enterprise scale.

Join us in celebrating the industry’s brightest minds. Our 2025 contributors are here to guide you through the latest trends in marketing and CX, including generative AI and personalization.

Mastercard reports value-hungry shoppers driving 2025 holidays: loyalty points surge, social commerce gains trust, and Gen Z still packs physical stores.

Progress debuts Sitefinity’s agentic RAG CMS, transforming static sites into real-time, hyper-personalized, AI-verified digital experiences powered by trusted content.

From tailored deals to fraud detection, AI now powers every moment of Amazon’s Black Friday—turning chaos into a seamless, predictive shopping experience.