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Friday, April 24, 2026
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Personalization and Customer Segmentation

Affluent Americans Now Drive U.S. Luxury Travel

Affluent U.S. travelers now drive more than half of leisure spending, reshaping luxury travel demand, destination growth, and hospitality investment in 2026.

OnePay Taps Rakuten to Expand In-App Rewards

OnePay partners with Rakuten’s card-linked offer network, bringing new merchant rewards into its app without changing how customers pay.

Eagle Eye Pushes Personalization From Promise to Scale

Eagle Eye launches an AI-powered promotions platform that enables retailers to deliver real-time, one-to-one offers at enterprise scale.

MartechView 2025 Contributors: Shaping the Future of Marketing

Join us in celebrating the industry’s brightest minds. Our 2025 contributors are here to guide you through the latest trends in marketing and CX, including generative AI and personalization.

Holiday Shoppers Want Value, Not Just Vibes

Mastercard reports value-hungry shoppers driving 2025 holidays: loyalty points surge, social commerce gains trust, and Gen Z still packs physical stores.

Progress Unveils the First Truly Generative CMS

Progress debuts Sitefinity’s agentic RAG CMS, transforming static sites into real-time, hyper-personalized, AI-verified digital experiences powered by trusted content.

How AI Became Amazon’s Secret Black Friday Engine

From tailored deals to fraud detection, AI now powers every moment of Amazon’s Black Friday—turning chaos into a seamless, predictive shopping experience.

Tata Communications, NICE Partner to Deploy AI in Contact Centers Globally

Tata Communications and NICE team up to merge Kaleyra and CXone Mpower, creating AI-driven, hyper-personalized customer experiences across 190+ countries.

Klarna Challenges Direct Debit with New Recurring Payment System in Germany

Klarna partners with Sparkassen to launch Variable Recurring Payments in Germany, a faster, safer open banking alternative to traditional direct debits.

Tango Boosts Retention 50% with SAS Customer Intelligence

Tango transformed marketing with SAS Customer Intelligence 360—achieving 50% higher retention through real-time personalization and omnichannel engagement.

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