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Personalization and Customer Segmentation

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Tango Boosts Retention 50% with SAS Customer Intelligence

MartechView Editors -
Tango transformed marketing with SAS Customer Intelligence 360—achieving 50% higher retention through real-time personalization and omnichannel engagement.
News

AI Tops Shoppers’ Wish Lists This Holiday Season

MartechView Editors -
Talkdesk’s 2025 report finds 75% of consumers plan to use AI for deals and gift ideas, but most want more transparency from retailers using the tech.
Personalization and Privacy

Tariffs Test How Much Price Pain Shoppers Can Take

Guru Hariharan -
As tariffs drive new price hikes, brands face a tough choice: absorb costs or risk shopper defection. AI and pricing agility may decide who wins the cart.
News

Talkdesk Launches AI Agents for Insurance

MartechView Editors -
Talkdesk unveils AI Agents for Insurance to automate claims, boost compliance, and deliver faster, smarter customer experiences across the policy lifecycle.
Personalization and Privacy

AI and the New Rules of Business Adaptation

Chris Chib -
From personalization to predictive insights, AI is redefining how companies adapt, compete, and build trust in a fast-changing business landscape.
People

Edition 3: Sharp Minds Decoding Tech’s Next Wave

Khushbu Raval -
Explore MartechView’s expert lineup sharing insights on AI, data, CX, and the future of marketing innovation.
News

OpenAI Launches ChatGPT Instant Checkout with Etsy

MartechView Editors -
Users can now buy directly from Etsy and Shopify via ChatGPT, with seamless checkout and no extra fees for shoppers.
News

Eagle Eye Launches Smart Rewards for Real-Time Loyalty

MartechView Editors -
Smart Rewards lets retailers deliver instant, personalized loyalty and incentives at checkout, scaling across channels with speed and precision.
Personalization and Privacy

Is the Future of Personalization About More Data, or Smarter Data?

Dean de la Peña -
Marketing’s next leap isn’t about more data—it’s about the right data. Precision over volume drives trust, intent-driven engagement, and real results.
News

Prosper AI Raises $5M to Fix Healthcare’s $450B Admin Crisis

MartechView Editors -
Prosper AI secures $5M to build voice AI agents that automate patient scheduling, billing, and insurance calls, cutting healthcare admin costs at scale.
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