Personalization and Customer Segmentation

Tata Communications and NICE team up to merge Kaleyra and CXone Mpower, creating AI-driven, hyper-personalized customer experiences across 190+ countries.

Klarna partners with Sparkassen to launch Variable Recurring Payments in Germany, a faster, safer open banking alternative to traditional direct debits.

Tango transformed marketing with SAS Customer Intelligence 360—achieving 50% higher retention through real-time personalization and omnichannel engagement.

Talkdesk’s 2025 report finds 75% of consumers plan to use AI for deals and gift ideas, but most want more transparency from retailers using the tech.

As tariffs drive new price hikes, brands face a tough choice: absorb costs or risk shopper defection. AI and pricing agility may decide who wins the cart.

Talkdesk unveils AI Agents for Insurance to automate claims, boost compliance, and deliver faster, smarter customer experiences across the policy lifecycle.

From personalization to predictive insights, AI is redefining how companies adapt, compete, and build trust in a fast-changing business landscape.

Explore MartechView’s expert lineup sharing insights on AI, data, CX, and the future of marketing innovation.

Users can now buy directly from Etsy and Shopify via ChatGPT, with seamless checkout and no extra fees for shoppers.

Smart Rewards lets retailers deliver instant, personalized loyalty and incentives at checkout, scaling across channels with speed and precision.