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Monday, September 14, 2026

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Personalization and Customer Segmentation

Pippit Unveils Agent Mode for Instant Video Creation

Pippit’s new Agent Mode generates ready-to-share videos from a single prompt, helping marketers and creators produce high-quality content effortlessly.

Costco Partners with GrowthLoop to Boost Retail Media

Costco taps GrowthLoop’s marketing engine to enhance audience targeting, personalization, and campaign efficiency in its retail media business.

Qualtrics, Stanford Use AI to Transform Patient Care

Qualtrics and Stanford Health Care launch AI agents to ease care team burdens, deepen patient trust, and drive better health outcomes.

AI Is Fueling a Surge of Low Quality Recipe Sites

AI-generated recipes are flooding the web, raising concerns about authenticity, ad placement risks, and brand safety in the booming digital food space.

Yahoo: 54% of Advertisers Boost Back‑to‑School Budgets

Yahoo’s 2025 Back‑to‑School report shows brands upping ad spend as cautious shoppers demand value‑driven, discount‑focused messaging.

Blurring Boundaries: Why Marketers Need Unified Profiles

Work and life overlap, making unified identity profiles essential. Learn how Ideal Person Profiles help marketers deliver smarter, cross-channel engagement.

Bloomreach and Snowflake Partner for Personalization

Bloomreach now integrates with Snowflake to activate customer data instantly. Empower your marketing with AI-powered personalization and drive growth.

The Attention Equation: Shifting Focus from Quantity to Quality

McKinsey’s “Attention Equation” urges media leaders to shift focus from quantity to quality of attention—unlocking deeper engagement and smarter monetization.

Edition 2: Sharp Minds Decoding Tech’s Next Wave

Explore MartechView’s expert lineup sharing insights on AI, data, CX, and the future of marketing innovation.

Omnisend AI: Smarter Email and SMS Marketing

Omnisend launches AI tools for e-commerce, simplifying email/SMS creation, personalization and targeting. Automate tasks, boost engagement, and save time effortlessly.

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