Personalization and Customer Segmentation

Qualtrics and Stanford Health Care launch AI agents to ease care team burdens, deepen patient trust, and drive better health outcomes.

AI-generated recipes are flooding the web, raising concerns about authenticity, ad placement risks, and brand safety in the booming digital food space.

Yahoo’s 2025 Back‑to‑School report shows brands upping ad spend as cautious shoppers demand value‑driven, discount‑focused messaging.

Work and life overlap, making unified identity profiles essential. Learn how Ideal Person Profiles help marketers deliver smarter, cross-channel engagement.

Bloomreach now integrates with Snowflake to activate customer data instantly. Empower your marketing with AI-powered personalization and drive growth.

McKinsey’s “Attention Equation” urges media leaders to shift focus from quantity to quality of attention—unlocking deeper engagement and smarter monetization.

Explore MartechView’s expert lineup sharing insights on AI, data, CX, and the future of marketing innovation.

Omnisend launches AI tools for e-commerce, simplifying email/SMS creation, personalization and targeting. Automate tasks, boost engagement, and save time effortlessly.

Snowflake and Acxiom partner to build AI-powered marketing data infrastructure for brands, enabling real-time insights and personalization.

Beyond segmentation: AI and real-time data finally deliver truly personal experiences, aligning brands with consumer values and intent.