Personalization and Customer Segmentation

A new company, TrueLoyal, is born from the merger of Zinrelo and TINT. The AI-powered platform unifies loyalty, community, and data to boost retention.

Miva launches Vexture, a new AI-powered search tool that understands customer intent. The platform aims to eliminate dead-end searches and boost conversions.

Jivox's new platform, DaVinci Commerce, powers AI-native ads that use agentic shopping to guide a user's purchase, creating a direct creative-to-sale connection.

A new FortisPay extension for Adobe Commerce provides certified, scalable payment solutions for B2B and services businesses to streamline operations and grow revenue.

Explore the 4Ps of marketing technology—Platform, Process, People, Performance—and how they drive smarter, faster, and personalized campaigns in 2025.

Marketers seek a balance between ethical personalization, data security, and AI-reshaped marketing approaches without crossing privacy boundaries.

Utility leaders shift from consumer messaging apps to secure, compliant platforms to protect sensitive communications and critical infrastructure.

Bandy AI helps e-commerce brands create diverse, on-model fashion visuals with customizable poses and backgrounds, boosting product imagery quickly and affordably.

Pippit’s new Agent Mode generates ready-to-share videos from a single prompt, helping marketers and creators produce high-quality content effortlessly.

Costco taps GrowthLoop’s marketing engine to enhance audience targeting, personalization, and campaign efficiency in its retail media business.