IAB Tech Lab releases new guidance on AI bot and crawler management, providing publishers with a framework for deciding who accesses their content and how.
HubSpot's AEO Sensor tracks real-time volatility across ChatGPT, Gemini, and Perplexity — as new data shows ChatGPT sent its lowest-ever traffic to businesses in April 2026.
As AI agents become the new search engine, Adobe is betting that owning the discoverability layer — from traditional SEO to agentic search — is the next frontier in marketing.
For the first time, social media commands the largest share of digital advertising — and Meta is on course to surpass Google in ad revenue before the year is out.
As search and social grow less reliable, digital calendars offer CMOs a permission-based, high-intent channel for timely engagement without cookies or costly ads.
As AI reshapes search and discovery, brands can no longer avoid comparisons. Visibility now depends on structured, comparative content built for generative engines.
Czech startup Ranketta lands €1M to help brands track and boost visibility in AI search and AI shopping results—turning LLM recommendations into a measurable growth channel.
Adobe will acquire Semrush for $1.9B, uniting SEO + GEO to help brands stay visible across search, LLMs, and the web as AI reshapes how consumers discover content.
