social media marketing

Snap launches paid creator subscriptions as user growth slows, seeking steadier revenue beyond advertising in a crowded market.

UK-based social app Cliq has secured a seven-figure investment to expand globally, betting on real-world connections over endless scrolling.

Join us in celebrating the industry’s brightest minds. Our 2025 contributors are here to guide you through the latest trends in marketing and CX, including generative AI and personalization.

Wpromote acquires Giant Spoon, creating a data-meets-creative agency built to win CMOs and CFOs alike as consolidation reshapes the marketing industry.

Cyber Monday hit $14.25 billion in U.S. online sales as BNPL topped $1B. Adobe, Salesforce, and Shopify report substantial holiday gains despite tech hiccups and economic strain.

A new Media.net study shows that short-form video is no longer confined to TikTok and Reels. 90% of U.S. consumers are ready to watch it on news and publisher sites.

Explore MartechView’s expert lineup sharing insights on AI, data, CX, and the future of marketing innovation.

Birdeye launches the first Agentic Marketing Platform, empowering autonomous AI agents to handle end-to-end marketing, boosting speed, scale, and trust.

American Eagle's controversial Sydney Sweeney ad sparks 26% stock surge, driving 700K new customers and 40 billion impressions, boosting brand momentum.

GumGum survey finds timing, relevance, and creative execution make back-to-school ads most effective, influencing 73% of U.S. shoppers.