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90% of Consumers Want Short Video Beyond Social Media

MartechView Editors -
A new Media.net study shows that short-form video is no longer confined to TikTok and Reels. 90% of U.S. consumers are ready to watch it on news and publisher sites.
People

Edition 3: Sharp Minds Decoding Tech’s Next Wave

Khushbu Raval -
Explore MartechView’s expert lineup sharing insights on AI, data, CX, and the future of marketing innovation.
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Birdeye Unveils Agentic AI to Revolutionize Marketing

MartechView Editors -
Birdeye launches the first Agentic Marketing Platform, empowering autonomous AI agents to handle end-to-end marketing, boosting speed, scale, and trust.
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American Eagle Shares Soar 26% on Sydney Sweeney Campaign

MartechView Editors -
American Eagle's controversial Sydney Sweeney ad sparks 26% stock surge, driving 700K new customers and 40 billion impressions, boosting brand momentum.
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73% of U.S. Shoppers Swayed by Back-to-School Ads

MartechView Editors -
GumGum survey finds timing, relevance, and creative execution make back-to-school ads most effective, influencing 73% of U.S. shoppers.
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Metricool Reveals 2025 Social Trends in Top Podcasts

MartechView Editors -
Metricool's 2025 Podcast Study shows how top U.S. podcasts use YouTube, Instagram, and other platforms to boost engagement and grow communities.
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Jack Dorsey Debuts Bitchat: Messaging Without Internet

MartechView Editors -
Jack Dorsey launches Bitchat, a Bluetooth-based, off-grid, encrypted messaging app—no internet, servers, or phone numbers needed. Privacy goes peer-to-peer.
People

Edition 2: Sharp Minds Decoding Tech’s Next Wave

Khushbu Raval -
Explore MartechView’s expert lineup sharing insights on AI, data, CX, and the future of marketing innovation.
News

PepsiCo and VaynerMedia Boost Social-First Marketing

MartechView Editors -
PepsiCo's beverage brands deepen ties with VaynerMedia for "always-on" social strategy, aiming for cultural relevance and faster content.
News

Threads Tests Spoiler Text Feature

MartechView Editors -
Meta's Threads is testing a new spoiler text feature, allowing users to hide content until clicked. Great for pop culture and sensitive topics.
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